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Association Brain Food: 3.8.24

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Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Your marketing plan has to work extra hard to convince your audience to make the trip. Humans… so persuadable! Mentoring programs. More info/register.

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Association Brain Food: 3.17.23

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But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Jimmy Daly, Superpath ) Personas, even well-researched ones, are worthless for marketing. Content is a commodity, says WBT Systems. Chapter habits.

Revenue 205
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Association Brain Food: 3.24.23

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WBT Systems describes how associations can support women professionals by providing professional development, leadership training and networking opportunities, and educating employers about eliminating workplace challenges. They explain how to use AMS data for planning and marketing events. Women in the workplace. Member onboarding.

Revenue 227
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Association Brain Food Weekly: 11.13.20

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Participants receive complimentary access to a customizable dashboard allowing you to view the data and download a unique report to guide you, your staff and volunteer leadership. This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. Host: PCMA.

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Association Brain Food Weekly: 9.17.21

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Companies have dozens of options for spending their marketing dollars. He describes some solutions on the market now and where he thinks we’re headed. Jodi Harris, Content Marketing Institute ). Host: American Marketing Association. Sponsorship strategy. 86 Robert’s Rules. Motion to dismiss, indeed! Quick hits.

Content 195
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Association Brain Food Weekly: 4.16.21

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When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Associations are feeling the push to adopt a data-driven culture, but leaders and teams with small budgets, small staff sizes, or other resource limitations may feel challenged to gather the data and other evidence they need.

Revenue 363
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Get Board Buy-In for Your Association’s Learning Business

Leading Learning

Here’s what we’ll cover: Express market demand for education opportunities. After all, your education development team and board fundamentally want the same thing: to invest in projects and initiatives that will benefit your association. Express market demand for education opportunities. Be prepared for pushback against costs.

Price 90