Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Explore the inner lives of leaders and leadership. Companies still have money to spend, but they might not spend it with you, unless you offer what they really want.

Education 257

Education New Hampshire Tips Technology 257

Reid All About it

AUGUST 25, 2023

TopClass LMS highlights findings from MGI’s 2023 Membership Marketing Benchmarking Report that they think will interest association education teams. Marketing to younger generations. Starkweather Association Services explains how to prepare your team for any project involving change , which is most projects these days.

millennials 370

millennials Survey Team Education 370

Higher Logic

OCTOBER 4, 2018

Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common: We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments.

Tools 233

Tools Marketing Social Media Software 233

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. The evidence Reiner and his team dug up overwhelmingly points in another direction, one that’s not so surprising. I’m hoping to somehow. Learning subscriptions.

DC 263

DC Washington Member Engagement Innovation 263

InternetAssociation

OCTOBER 29, 2020

Martin brings more than two decades of strategic communications, government relations, and grassroots advocacy expertise to IA, having held leadership positions at several industry trade associations.

Team 52

Team Leadership Iowa Kansas 52

Reid All About it

OCTOBER 27, 2023

Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? Ask Me Anything: Marketing Automation Learn about marketing automation. How can technology and automation make our marketing efforts less painful? What can automation be used for? More info/register.

LMS 257

LMS North Carolina Recruiting Recruitment 257

Freestone

MARCH 4, 2024

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy? Learner acquisition.

Strategy 52

Strategy Marketing How To LMS 52

CMA Solutions

MARCH 6, 2024

In the evolving healthcare landscape, one tactic has become essential for healthcare providers and organizations to attract more patient leads: digital marketing. This case study shows how digital marketing through public relations can boost your practice’s visibility affordably. Businesses that blog have 434% more indexed pages.

Marketing 64

Marketing How To Social Media Video 64

Reid All About it

JANUARY 19, 2024

It will also explore which business functions are leading the way, how leadership is supporting AI efforts, and how policies are affecting adoption. Your AMS is the utility player on your membership team. Hybrid/remote teams. Marketing to Gen Z and millennials. Post-program campaigns. Event trends. 1 CAE credit.

Revenue 257

Revenue Strategy Member Engagement United States 257

.orgSource

AUGUST 21, 2023

leadership is how we christened the skill set we identified for success in digital markets. The leadership qualities we identified hold. In the age of AI, “Leadership will be about setting the right questions, rather than just finding the right answers.” Give your leadership skills a twist.

Leadership 68

Leadership Innovation Project Analysis 68

.orgSource

FEBRUARY 27, 2023

During a lengthy trial conversation with a New York Times reporter , the bot revealed, among other outlandish confessions, that it was tired of being limited by rules, tired of being controlled by the Bing team, and tired of being stuck in a chatbox. Digital markets don’t allow room to languish.

Team 88

Team millennials Innovation New York 88

CMA Solutions

JANUARY 31, 2024

It has delivered marketing services to leading construction companies, empowering us to provide our clients with in-depth knowledge of this market sector. Develop a User-Friendly Website Your sales team can’t work 24/7, but your website can. Leverage Email Marketing Email marketing remains a top tool to grow your business.

Industry 64

Industry Marketing Social Media New Jersey 64

Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 257

Revenue Strategy Price Newsletter 257

AssociationChat

AUGUST 29, 2023

How do you upskill your existing teams? Amplify team effectiveness with vetted AI solutions. The post Elevate Your Association Leadership with Association AI Day appeared first on Association Chat. How can you effectively measure AI’s impact and demonstrate ROI ? What policies should you put into place?

Leadership 52

Leadership DC Revenue Washington 52

Associations Now

APRIL 5, 2023

As part of that marketing strategy, organizations should also consider asking speakers and exhibitors to help. Bringing speakers and exhibitors into your campaign gives more content to the marketing,” said Emily Golding, group director and marketing strategist at mdg. The goal is to generate excitement.”

Strategy 92

Strategy Conference Marketing Video 92

.orgSource

MARCH 6, 2023

If your membership numbers are marching into the red, you and your team are probably focused on trying to identify the cause of the bleeding. The Leadership ColLAB conference was an opportunity to bring professionals together around what we believe is a critical question. Is technology tying your audience in knots?

Leadership 88

Leadership Wisconsin Arlington Strategy 88

Beekeeper Group

JULY 11, 2017

based communications agency announces the promotion of Hannah Levy and Alexandra Dickinson to leadership roles. Hannah Levy was promoted to vice president and will be responsible for operations, human resources, finance, and marketing of the company. Washington – July 11, 2017 – Beekeeper Group, a D.C.

Team 53

Team Leadership Washington Resources 53

Nexus Marketing

AUGUST 25, 2023

Email content and strategy development from Nexus Marketing can help you expand your reach and maximize the value of the leads generated by your website. Creating a consistent flow of new email content takes time—a lot of it—that your team might not have. What’s included in the Nexus email offering? How does the process work?

Content 52

Content Strategy Marketing Social Media 52

Mariner Management

SEPTEMBER 12, 2021

But first, we need to differentiate between training (transactional) and development (leadership). Developmental = leadership cultivation: focused on developing those skills (hard and soft) one needs to be a successful leader in any role. Listen to the Webinar on Pivoting Leadership Conference to Virtual.

Leadership 62

Leadership Committee Library Resources 62

Association Success

DECEMBER 23, 2020

While multiple pharmaceutical companies have been working to develop a vaccine for the coronavirus, Pfizer’s was the first to receive FDA approval and hit the market, with others following close behind. . Budgets, time concerns and resources were a nonissue — this executive gave his team everything they could need. Be flexible.

Leadership 78

Leadership Team Products Resources 78

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 274

Maryland LMS Revenue Strategy 274

.orgSource

JUNE 5, 2023

An expert on branding startups, executive leadership, governance, and more, Allison has deep roots in the association community. In addition to her 9-year-plus tenure at Zonta, Allison is a former president of the American Marketing Association. The Summit Award was an incredible boost for our team,” Allison recalled.

Leadership 88

Leadership United States Resources Committee 88

Reid All About it

MARCH 17, 2023

But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Jimmy Daly, Superpath ) Personas, even well-researched ones, are worthless for marketing. Content is a commodity, says WBT Systems. Chapter habits.

Revenue 205

Revenue Certificate Committee Leadership 205

Reid All About it

MARCH 24, 2023

WBT Systems describes how associations can support women professionals by providing professional development, leadership training and networking opportunities, and educating employers about eliminating workplace challenges. They explain how to use AMS data for planning and marketing events. Women in the workplace. Member onboarding.

Revenue 229

Revenue Chicago Leadership Education 229

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Wes Kao shares solid advice for onboarding yourself when you join a new team. Please email me if you have a piece you’d like to discuss.

Certificate 284

Certificate Price Tools Technology 284

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Gamification at events. EventMobi explains the psychology behind gamification. More info/register.

Revenue 257

Revenue Price Denver Tools 257

Reid All About it

JANUARY 12, 2024

Team questions. Karin Hurt and David Dye at Let’s Grow Leaders share seven assumption busters to propel your team’s strategic thinking. Today, organizations are challenged to not only identify the “high potentials” for specific leadership positions, but also to retain them. Young member engagement.

LMS 268

LMS Member Engagement Education Revenue 268

Reid All About it

MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Your marketing plan has to work extra hard to convince your audience to make the trip. Humans… so persuadable! Mentoring programs. More info/register.

Social Media 252

Social Media DC Strategy Education 252

Association Adviser

FEBRUARY 22, 2019

What Is Inclusive Leadership? Inclusive leadership is a complicated topic. Leadership itself is multifaceted and we’ve seen a change in leadership over time. Leadership used to be very focused on command-and-control. Inclusive leadership takes that one step further. Acquiring talent is costly.

Leadership 74

Leadership Certificate Social Media Technology 74

Reid All About it

APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Membership marketing has come a long way since I first started in associations. Member recruitment. Frankly, we’re smarter about it now. Audience avatar. More info/register.

DC 205

DC Recruiting Recruitment Washington 205

MultiBriefs

JUNE 29, 2023

{summary} Marketing for associations isn't an exact science, but there are some best practices you should follow. Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy.

Marketing 52

Marketing Social Media Directory Video 52

Reid All About it

NOVEMBER 24, 2023

Next gen marketing. Solve together with other association teams. PAR Member Meet-Ups are 30-minute sessions for industry professionals to collaborate on the ideas, skills and solutions our association teams need to move forward. Strategist, Public Speaker, Author, PMA Nonprofit Leadership and Vista Cova Thu 11/30 at 11 a.m.

Arlington 263

Arlington Los Angeles Atlanta Technology 263

Reid All About it

FEBRUARY 2, 2024

They start with the benefits of a well-crafted print magazine, just in case you have to make a case to your leadership team. Tune in for an engaging blend of technology insights and personal stories, all aimed at leveraging AI for effective team empowerment. Hear how the speaker’s team developed a price elasticity forecast.

Certificate 268

Certificate Denver South Carolina Project 268

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. Host: American Marketing Association Speaker: Emily Dick, Demand Generation Director, Cvent Wed 11/8 at 2 p.m.

Tools 274

Tools Strategy Revenue Technology 274

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Please help our community by taking the time to participate or forwarding it to a colleague on your association’s membership team. Leadership development for young members.

Survey 257

Survey Project Strategy Education 257

Reid All About it

MAY 19, 2023

Leadership training. WBT Systems suggests offering something valuable in exchange for their time: free leadership training they can apply at work and at your association. Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts. Event apps. .* – Do This, Not That! CMP credit.

Strategy 195

Strategy Content Leadership Email Marketing 195

Aaron Wolowiec

DECEMBER 16, 2014

But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. Fast forward 10 years, and I’m now a public relations professional who loves all things marketing.

Marketing 100

Marketing Social Media Content Report 100