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Association Brain Food Weekly: 11.13.20

Reid All About it

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. Powering Engagement with Persona-Led Marketing.

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Association Brain Food Weekly: 9.17.21

Reid All About it

Instead of getting caught off guard like last year, they suggest preparing for anti-digital bias, making a virtual Plan B (but a better version than last time), investing in the right technology, and aligning your org chart and skill sets to the new reality. Companies have dozens of options for spending their marketing dollars.

Content 195
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Association Brain Food Weekly: 4.16.21

Reid All About it

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Fri 4/16 at 12 p.m.

Revenue 363
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Return on learning (ROL): More than a boring statistic

Aaron Wolowiec

I’m headed down to Muncie, Indiana. Nevertheless, I’ll be speaking at the Indiana Society of Association Executives’ (ISAE) annual convention Thursday afternoon. This will allow participants the opportunity to experiment with ROL and begin to uncover innovative ways to calculate and market ROL for their own events.

Indiana 100
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Looking Back at 2018: Where We’ve Been and Where We’re Going

SBI

We took strides toward adopting new technology, honing best practices, and exploring new innovations to improve our clients’ member experiences – and had fun while doing it! We are most proud of Shantaé Young, who completed her master’s degree in marketing. Technology Enhancements. What a year 2018 was for SBI!

Seattle 45
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CEO of Small Association Responds to Staffing Small Nonprofits

SCD Group

This particular group is not recruiting nationally, but decided to put an ad in the local paper, hoping to find a needle in a haystack. Knopf is executive director of the Asphalt Pavement Association of Indiana. Hundreds of thousands of them exist. As if anyone reads the local paper anymore.

Iowa 40
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Association Brain Food Weekly: 10.16.20

Reid All About it

Green beans are all over the farmers market right now. Discuss new guidelines for social distancing, sanitation, and food preparation and review ways meeting professionals are utilizing technology to expand the reach of their events to include those impacted by travel restrictions. Tackling Multicultural Marketing Like a Pro.

Indiana 221