article thumbnail

Association Brain Food Weekly: 11.13.20

Reid All About it

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. Powering Engagement with Persona-Led Marketing.

article thumbnail

Association Brain Food Weekly: 10.16.20

Reid All About it

Green beans are all over the farmers market right now. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Tackling Multicultural Marketing Like a Pro. Discover the tools and strategies to make your marketing more diverse and inclusive of all. 1 CMP credit.

Indiana 221
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Return on learning (ROL): More than a boring statistic

Aaron Wolowiec

I’m headed down to Muncie, Indiana. Nevertheless, I’ll be speaking at the Indiana Society of Association Executives’ (ISAE) annual convention Thursday afternoon. This will allow participants the opportunity to experiment with ROL and begin to uncover innovative ways to calculate and market ROL for their own events.

Indiana 100
article thumbnail

Association Brain Food Weekly: 9.17.21

Reid All About it

Companies have dozens of options for spending their marketing dollars. He describes some solutions on the market now and where he thinks we’re headed. Jodi Harris, Content Marketing Institute ). Host: American Marketing Association. Host: American Marketing Association. Sponsorship strategy. 86 Robert’s Rules.

Content 195
article thumbnail

Association Brain Food Weekly: 4.16.21

Reid All About it

When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Monique Wise, Senior Sales Manager, Indiana Convention Center and Lucas Oil Stadium. Presenter: Alex Mastrianni, senior manager of product marketing, Higher Logic. Host: American Marketing Association.

Revenue 363
article thumbnail

Looking Back at 2018: Where We’ve Been and Where We’re Going

SBI

We are most proud of Shantaé Young, who completed her master’s degree in marketing. conference put on by MemberClicks in Indianapolis, Indiana; and Washington State Meeting Professionals International (MPI) Annual Chapter Awards here in Seattle, Washington. Particularly, 2018 was a strong year for continued education at SBI.

Seattle 45
article thumbnail

CEO of Small Association Responds to Staffing Small Nonprofits

SCD Group

This particular group is not recruiting nationally, but decided to put an ad in the local paper, hoping to find a needle in a haystack. Knopf is executive director of the Asphalt Pavement Association of Indiana. Hundreds of thousands of them exist. As if anyone reads the local paper anymore.

Iowa 40