Smooth The Path

APRIL 7, 2016

Implicit in our ask to take an online survey, respond to a member interview, attend a focus group or even when we ask off-handed informal questions like what did you think of the conference? is the promise that we will act on the information we are receiving. How does this apply to member insights?

Member Insights 60

Member Insights Member Research Survey Report 60

Smooth The Path

MARCH 10, 2016

We can use our data to figure out who our very best members are. Then we can use our data and other methods to get member insights and find out what is common between them, what their problems are, what their goals are and what their needs and preferences are.

Member Insights 60

Member Insights Innovation Industry Content 60

Smooth The Path

SEPTEMBER 6, 2017

The association keeps me informed and helps me connect to the right people. I am proud to be a member. I aspire to meet the other members of this association. The value of my membership is apparent. The association appears professional. People like me join associations like this.

Cost 103

Cost Member Engagement Conference Industry 103

Smooth The Path

SEPTEMBER 10, 2019

The moment you see a pattern of irrational-seeming decisions, it’s your job to dig in and figure out why members are behaving that way. Related: When we create a vacuum of information, our members make up stories. Some engagement tactics paradoxically prevent member engagement.

Member Engagement 60

Member Engagement Conference Member Insights Member Research 60

Smooth The Path

MAY 3, 2018

” “I am having a hard time finding information about this industry issue on your website.” ” “Yes, and what are you looking for, I’m happy to try to help you find some resources.” ” “When you say the word innovation I worry that the projects will be too big and too risky.

Innovation 87

Innovation Recruiting Recruitment Leadership 87

Smooth The Path

AUGUST 9, 2016

People are people and yes, maybe we are using different tools to communicate and to receive information but fundamentally we are all still people. Some research lists Millennials professional wishes: more work-life balance (or more work-life blending), more collaboration and more meaning in their work. But, who doesn’t want this?

millennials 60

millennials Tools Products Communications 60

Smooth The Path

APRIL 19, 2016

We may not know about the big things and the little things, especially the little things, that take nips out of our member’s experience. Members don’t usually offer up that kind of information. Think of all the times you had a below average experience and quietly made the decision to never come back.

Survey 60

Survey Member Research Member Insights Member Experience 60

Reid All About it

JANUARY 13, 2023

If not, use this survey link to join nearly 1,000 association leaders worldwide whose participation helps all of us gain insights about what’s working to recruit, engage, and retain members, along with other valuable information. You’ve likely experienced a mentor/mentee relationship, whether formal or informal.

Revenue 39

Revenue Education Strategy Leadership 39

MemberClicks

OCTOBER 23, 2023

Staying Updated The business landscape is ever-evolving, and in this dynamic environment, staying informed is not just an advantage – it’s a necessity. You become part of a vibrant ecosystem where information flows freely, insights are exchanged, and knowledge is collective.

How To 52

How To FAQ Software Florida 52

Reid All About it

SEPTEMBER 13, 2019

Learn from real-world case studies from organizations who integrate, automate, and coordinate systems like marketing automation, online communities, and their AMS for improved member insights and reporting. good data for every stage of the member lifecycle. Find out how multiple organizations are using?good 1 CAE credit.

DC 34

DC Washington Revenue Review 34