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The Marketing of Marketing is not Telling Us The Whole Story About Member Research

SocialFish

The marketing of marketing is big business. Billions of dollars of marketing products are sold each year: CMS’s, marketing automation, advertising, customer data analysis and more. We marketers are very good at marketing especially the most profitable marketing products. But the most profitable marketing products, the sectors getting the most buzz, can not necessarily solve our association’s problems. Where we can market to them?

The Marketing of Marketing is not Telling Us The Whole Story About Member Research

SocialFish

The marketing of marketing is big business. Billions of dollars of marketing products are sold each year: CMS’s, marketing automation, advertising, customer data analysis and more. We marketers are very good at marketing especially the most profitable marketing products. But the most profitable marketing products, the sectors getting the most buzz, can not necessarily solve our association’s problems. Where we can market to them?

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Turning Our Members’ Problems into Opportunities

Smooth The Path

Members want us to solve problems that they can’t solve for themselves – Greg Melia , Director of Membership for ASAE at MASAE’s 2015 mid-year conference. We solve the problems that nag our members, problems that no one else cared to solve or could solve. The trouble is, many associations are losing members because they are no longer solving problems that members can’t solve for themselves. The trick is to start thinking of members first.

Association Brain Food Weekly: 6.6.16

Reid All About it

Learn how to apply event design thinking using the #EventCanvas, a practical visual language and innovation process to describe, challenge, and design high-stakes events. – MGI’s 2016 Membership Marketing Benchmarking Report. Find out firsthand the latest association growth trends with the lead authors of the 2016 Membership Marketing Benchmarking Report. Host: Marketing General Incorporated. Marketing Challenges and Successes (AENC Affiliate Roundtable).

Association Brain Food Weekly: 3.22.19

Reid All About it

They advise associations to “ rethink how you approach needs assessments if you wish to develop and deliver relevant, useful education that meets existing market needs and anticipates future needs.”. Your new member onboarding shouldn’t just be show and tell , says Billhighway. Dan Hickey at DelCor describes the seven steps your association should take when building a technology project team. Tue 3/26 at 8:30 a.m.* – Improving Member Engagement (Coffee Talk – Alexandria VA).

Association Brain Food Weekly: 6.13.16

Reid All About it

Hear how the National Association of Tax Professionals used Google Universal Analytics to uncover insights they previously only made assumptions about, and how the American Speech-Language-Hearing Association streamlined their business processes with Google Tag Manager. Find out with Jeff De Cagna, Chief Strategist and Founder of Principled Innovation. To be successful, you need a solid marketing strategy to recruit the right sponsors and grow your attendance.