The Marketing of Marketing is not Telling Us The Whole Story About Member Research
SEPTEMBER 28, 2015
The marketing of marketing is big business. Billions of dollars of marketing products are sold each year: CMS’s, marketing automation, advertising, customer data analysis and more. We marketers are very good at marketing especially the most profitable marketing products. But the most profitable marketing products, the sectors getting the most buzz, can not necessarily solve our association’s problems. Where we can market to them?