Innovation Marketing Metro Technology 
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APRIL 19, 2024
Fri 4/19 at 1 p.m.* – Strategies to Overcome the Biggest Virtual Event Hurdles Associations Face Learn effective strategies and innovative tools from association virtual event pros with decades of experience producing thousands of events. I’m happy to feature it as long as it’s not too product-centric. CAE credit. More info/register.
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JUNE 23, 2023
They describe how technology can help your association do this by strengthening your organization’s culture. As Sheri Jacobs and Lisa Boylan say, AI policies “serve as essential guardrails, guiding associations on how to manage and harness the power of AI technology effectively.” Marketing benchmarks. AI usage policy.
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MAY 7, 2021
WBT Systems read through four recent research reports to discover what association execs and members are saying about the pandemic’s impact on associations, the future outlook, and their take of innovation—I especially liked those findings from Mary Byers. Marketing must-haves. When choosing marketing channels, visualize the curve.
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AUGUST 14, 2020
and discussions by topic (sponsorships, DEI, marketing automation, advocacy, components, etc.). Some associations have placed virtual events in the marketing department, others have determined they remain with the meeting planners, and many are still navigating how best to address this important transition. Keep them open all the time.
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JUNE 16, 2023
Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. A panel of former event technology clients, who are now members of the Cadmium staff, share insights on how knowledge transfers were implemented within their organizations. Location: Silver Spring MD. 1 CAE credit.
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JULY 24, 2020
Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Presenters: Tara Pawlak, Membership Marketing Expert, and Tirrah Switzer, Association Advocate, Community Brands. Host: DC-Metro Association-Nonprofit Tech Network. 1 CAE credit.
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JUNE 12, 2020
Abby Ohlheiser, MIT Technology Review ). Identify signals in the market that can impact how you operate. With rising costs of R&D and globalizing competition, it often makes sense to collaborate with competitors on product development, innovation and joint manufacturing. An Hour of Innovation. 1 CMP credit. .
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