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Association Brain Food: 9.15.23

Reid All About it

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. – Sales Enablement for Associations Associations need marketing, membership and sales working as one unit with a drive towards shared goals.

LMS 256
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Association Brain Food Weekly: 4.12.19

Reid All About it

MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Tom Whatley, Content Marketing Institute ). Weaver, Website Manager, Pennsylvania Bar Institute. Public philosopher Roman Krznaric says we need to reinvent democracy for the long-term. 1 CAE credit.

LMS 276
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3 Topics for Medical Society Execs to Watch

Forj

See the sessions below, and also read our blogs on the topic for more information: Designing Member Engagement into your Website and Using an LMS to Enhance Marketing and Increase Sales. Using Member Personas for Smarter Marketing and Increased Engagement . There is no “one size fits” all approach to membership marketing.

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Association Brain Food Weekly: 04.19.19

Reid All About it

Hosts: Billhighway and Mariner Management & Marketing. Presenters: Dave Bornmann, Chief Marketing Officer, Naylor Association Solutions. Hosts: Billhighway and Mariner Management & Marketing. Weaver, Website Manager, Pennsylvania Bar Institute. The point is, your organization will follow your leadership.

DC 170
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Monday Buzz: Why Memberships Still Matter

Associations Now

While many see this as detrimental to the future of membership organizations, Pennsylvania State University Brandywine professor Laura Guertin, a member of and blogger for the American Geophysical Union (AGU), assures us that memberships still have an important purpose. Guertin notes a significant gap that the survey appeared to overlook.

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Association Brain Food: 1.13.23

Reid All About it

It’s time for MGI’s 15 th annual Membership Marketing Benchmarking Survey. They explain how these factors affect the member experience, how the AMS market is changing, and what you should look for in a new AMS. Membership, Marketing & Engagement. Speaker: Brianne Wheeler, Director of Marketing at PropFuel. CAE credit.

Revenue 39
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Construction Industry’s Youth Strategy Includes Appealing to Gamers

Associations Now

AGC is one of many groups taking part in a marketing campaign, “ Build Your Future ,” emphasizing the high-tech nature of the industry (think a guy with a hard hat and an iPad). It also helps that, according to the Build Your Future Initiative, the jobs featured tend to pay decently. A sample of the game is shown above.)