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Association Brain Food: 8.18.23

Reid All About it

Vista Cova’s white paper, Strategic Frameworks: The Future of Strategic Planning , explores how association executives are working with strategic plans in the post-COVID environment. The paper describes ten themes that emerged in their research and includes an appendix with the participants’ strategic frameworks. .

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Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). But, HFMA has cast that old non-dues revenue practice aside. What can we do to fill that gap?’”.

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So You Think You Know Non-Dues Revenue

Association Adviser

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Cost-plus pricing doesn’t cut it anymore: [link] @AssocAdviser. 2015. ** 11%.

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How to enhance free, gated, and paid content in your content marketing model

Nimble AMS

As an association, you have an opportunity to develop thought leadership content, building organization awareness, and credibility , while also meeting your members’ content needs. When you develop quality thought leadership content, you position yourself as an industry leader in insights and information. Members want more content.

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Membership Marketing Blog: Will You be Attending #ASAE10 this.

Membership Marketing

This year I will be attending the ASAE & the Center for Association Leadership Annual Meeting & Exposition in Los Angeles, CA. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Non-Dues Revenue. (1). price testing. (5). White Paper. (4). Publications.

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Four Reasons Why Thriving Membership Organizations Stop Growing

Membership Marketing

If someone else can give better information, faster service, and lower prices, then an organization can be outflanked. This causes members to start looking for new leadership elsewhere. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Non-Dues Revenue. (1). price testing. (5).

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How to Calculate where your Membership is Headed

Membership Marketing

For the organizations are mostly reflections of the leaderships' thoughts. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Non-Dues Revenue. (1). price testing. (5). White Paper. (4). February 6, 2010 7:16 AM. Tony Rossell. Vinay -- Thanks for the comment.

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