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Association Brain Food: 3.8.24

Reid All About it

Education program marketing. TopClass LMS published another recap from the recent Learning Business Summit. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Humans… so persuadable! Mentoring programs. Opportunity or doom. “It’s

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Association Brain Food: 4.19.24

Reid All About it

If you work with chapters, components or affiliates, this post will give you a sense of how it will feel to hang out with your community at CEX: Association Component Exchange hosted by Billhighway, Impexium and Mariner Management in Chicago on May 7 or in DC and online on May 10. Education + mentoring. Decline of trust. AI for associations.

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How to use your learning management system (LMS) to generate non-dues revenue

Freestone

According to the latest Community Brands Association Trends research, 71% of association professionals listed non-dues revenue as a top strategic priority in the coming year. Leveraging your learning management system (LMS) to generate non-dues revenue is the perfect way to prioritize your goals throughout the year.

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Association Brain Food: 2.16.24

Reid All About it

Inspired by a session at the recent Learning Business Summit hosted by Leading Learning, TopClass LMS describes a data-driven approach to making DEI part of your educational strategy. You put a ton of effort into planning, promoting and hosting a conference, but once it’s over, attendees drift away. DEI & education.

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Association Brain Food: 2.23.24

Reid All About it

I’d love to see that phrase in membership marketing copy. Learning subscriptions. TopClass LMS explains how to keep industry professionals (and members) close with a learning subscription. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations.

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Association Brain Food: 2.9.24

Reid All About it

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. Online experiences.

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Association Brain Food Weekly: 6.25.21

Reid All About it

They describe how the Association General Contractors of America shares this data with its chapters, provides resources to help them improve performance, and supports their growth with chapter leader training and development. Online learning. Virtual conference pricing. Amanda Milligan, Content Marketing Institute ).

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