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Association Brain Food: 4.12.24

Reid All About it

TopClass LMS shares 15 tactics for keeping your attendees’ interest and attention. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. .

Revenue 257
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How to create an association marketing strategy

Freestone

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy? Learner acquisition.

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Association Brain Food: 2.9.24

Reid All About it

TopClass LMS suggests putting a new spin on your membership and education marketing. Greg Pollack at Association Analytics recommends three useful strategies to elevate your association’s impact in the new year. Hear how the speaker’s team developed a price elasticity forecast. Data, AI and value propositions. Wed 2/14 at 1 p.m.

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Association Brain Food: 9.15.23

Reid All About it

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Data strategy. Curated reading lists are the best, right? Credentialing support.

LMS 257
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Association Brain Food Weekly: 6.25.21

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Tracy King has come to the rescue with an excellent idea: host the trade show/expo on your learning management system (LMS) —a long-lasting and sustainable solution for exhibitors, prospective customers and your association. Virtual conference pricing. Would you like to subscribe to this newsletter? Exhibitors. Quick hits.

LMS 361
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The State of Association E-Learning: Cloudy with a Chance of Sunshine

WBT Systems

Start with an association e-learning strategy. Webinars and webcasts are the most popular platform for association e-learning (92%), and learning management systems (LMS) are the second most popular choice (67%). Here’s where it starts to look ugly: 70% of these associations don’t have a formal, documented e-learning strategy.

Mooc 192
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Association Brain Food: 3.17.23

Reid All About it

They surveyed 100 associations about revenue growth strategies, business development practices and skills, risks and obstacles to growth, reporting and metrics, and performance of membership, events and non-dues revenue programs. Newsletters. shares 15 ways to improve your newsletter content and delivery. Association revenue.

Revenue 205