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New Report Reveals a Rebound in Membership Numbers

Associations Now

Marketing General Incorporated’s 2023 Membership Marketing Benchmarking Report found that associations are experiencing an increase in membership following declines during the pandemic. That growth was correlated with associations that have compelling value propositions, embrace innovation, and focus on recruitment.

Report 92
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7 Tips to Improve Your Marketing Reporting and Prove Your Worth

Higher Logic

Proving your association marketing team’s effort’s worth to upper management and a board can be challenging. Solid data analysis and reporting are some of the best ways to show the value of the work you do and prove that your organization is getting a great return on their investment. But it doesn’t have to be! Be Consistent.

Report 203
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12th Edition of the Membership Marketing Benchmarking Report Now Available

Membership Marketing

It is my pleasure to announce the release of the 12 th edition of the Membership Marketing Benchmarking Report. A free download of the report is available using this link. Each year the goal of the report is to help associations better understand what is working in membership recruitment, engagement, and retention.

Report 97
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How to successfully recruit and retain staff with innovative technology

Nimble AMS

So, how can an association recruit and retain staff in this job seeker’s market? . Here are three tips to embrace a modern association management software and increase staff recruitment and retention at your organization. . Discovering the best technology for your organization can make or break an employee’s experience.

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Insights from the Membership Marketing Benchmarking Report

Membership Marketing

Each year the goal of the Membership Marketing Benchmarking Report is to help associations better understand what is working in membership recruitment, engagement, and retention. Recruitment – The report highlights associations use a wide variety of channels to add new members.

Report 95
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Membership Directory: Why Your Organization Needs One & How to Create One

EventMobi: Association Events

A member directory, or member list, is a list of all members of your organization. Depending on how your organization sets up membership, you can allow free access to your member directory or gate it behind a paywall (or a members-only portal). What is a Member Directory? How has your community grown over the years?

Directory 147
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Membership recruiting: It’s like spring rush, except it’s all year long

Ungrated

This month, as spring rush gets underway at some colleges and universities, my daughter is following in my footsteps and serving as her sorority’s recruitment chair. Rule number one in Greek recruitment is: Make every person in the room feel welcome. Isn’t that what we strive to do in any membership organization? I’m curious.