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Wednesday Buzz: Recruiting Passionate Members As Marketers

Associations Now

Coordinated member marketing may be big and flashy, but the word-of-mouth variety still has its role. Tony Rossell, senior vice president of Marketing General, highlights the value of treating your most fervent supporters as volunteers who can help market your association’s membership in a more formalized way. But as Inc.

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Association Brain Food Weekly: 6.5.20

Reid All About it

For years, I’ve read about chervil but never saw it in any market. One day at the meat/dairy store at the farmers market, I saw a whole duck in the case and decided to splurge. Future of Meetings: Creative New Strategies from Hotels, AV Companies & Design Agencies. What the deuce? I knew you would appreciate it.”

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What Burning Man's 10 Principles Can Teach You About Building Community

Higher Logic

Nope, this all began (on a much smaller scale) back in 1986 when friends Larry Harvey and Jerry James built an 8-foot tall human effigy and burned it on Baker Beach in San Francisco (population: 35). In terms of finances, we don't always have the flexibility to change or lower our membership fees or product pricing. A new trend?

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JetBlue to Upgrade Business-Class Seats to Attract Travelers

Associations Now

. “We decided to enter the premium transcontinental market in a way that only JetBlue can: with an intense focus on offering the best possible product for the best possible price.” Although no fare prices were announced, refundable round-trip fares on those routes currently start in the $1,300 to $1,500 range.

Class 40
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A Few Ideas to Score More Member Loyalty

Associations Now

Last month, Knowledge@Wharton shared GameStop’s story after Eric Oria, senior director of marketing strategy at GameStop, spoke at the second annual Customer Centricty Summit in San Francisco. This is where PowerUp shows its real benefits for GameStop’s marketing and sales efforts.

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63 people on GovLoop you should know

ChatterBachs

Kristin Bockius - Microsoft State & Local Government Relationship Marketing Manager, Microsoft. Adriel Hampton - Investigator, San Francisco City Attorney’s Office (litigation defense, employee misconduct investigations, social media outreach); Gov 2.0 Club co-founder, San Francisco City Attorney’s Office.

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What’s the Big Idea?

Association Adviser

High performing companies and associations are realizing that the ultimate goal is not coming up with great ideas or being the first to market. Ask them to think like hungry entrepreneurs who are anxious to disrupt with a better way of doing what you do for half the price.” Strategies and tactics. ” asked Williams.