SCD Group

JUNE 22, 2015

Recently, the St. Louis Cardinals brand – one of the icons of professional baseball – took a hit when the FBI announced it was investigating whether the Cardinals hacked into the computer system of the Houston Astros baseball club. For background, read Brand Tarnished, Cardinals Likely to Avoid Economic Damage.

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AMR Management Services

MAY 25, 2011

Several of our Drakeco staff had the opportunity to attend a recent meeting of the St. Louis Society of Association Executives. Are our associations ready for this transition, which could bring with it major changes in leadership styles and processes? Cause Marketing Tips - Target Prospects. AMR MANAGEMENT SERVICES.

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SCD Group

JUNE 17, 2012

Content marketing & management represent a growing strategy for association executives. I’m facilitating a content management discussion at the St. Louis Society of Association Executives (SLSAE) meeting this Tuesday (11:40 am, June 19) ( Click here to register.). Flip your Publications Process. Newer Post.

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SCD Group

JULY 29, 2012

Using Stories and Member Perceptions to Shape Your Association’s Strategic Planning Process. Labels: association management , association marketing , association strategies , associations , OrgStory , SCD Group , SLSAE , STIAL. Integrated Marketing Tip for Associations and Nonp. Causeaholic. AMR Management Services.

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SCD Group

JUNE 20, 2012

As you may recall from my earlier post (Become a Hero to Your Association Members: 5 Ways Content Management Can Add Value to your Association’s Members ), content marketing & management represent a growing strategy for association executives. Louis Society of Association Executives (SLSAE). Marketing dept. at 4:49 PM.

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AMR Management Services

AUGUST 6, 2011

Over time, overlapping departments will be consolidated to take the best processes and procedures from both companies. 6 in advance of the 2011 American Society of Association Executives meeting in St. .” All the DrakeCo employees have joined the AMR team and will continue supporting existing DrakeCo clients. Email This BlogThis!

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Reid All About it

MAY 18, 2018

explains how to develop, market and roll out a trial program. The choices of channels and tactics to market your events grows ever more varied and complex, with new options and techniques appearing all the time. Presenters: Myllisa Patterson, Director of Marketing, CrowdCompass by Cvent. Louis (Association Chat).

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Association Adviser

OCTOBER 13, 2016

Less than one-third of respondents to our study reported having a process in place for measuring member engagement with their communications. If you don’t keep growing, you’ll just wither away and die—or the market will take you out.” Treading water and just trying to survive is a recipe for disaster. Fastest growing NDR channels.

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SCD Group

JUNE 19, 2012

While watching the Stanley Cup finals on Hockey Night in Canada a week ago, I saw a TV commercial about Molson’s Red Leaf cause marketing project. I was surprised when – just 13 minutes later – Tonia at Molson retweeted my tweet about the cause marketing project. Later in the week, I read a St. Contributors.

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SCD Group

SEPTEMBER 26, 2013

Association C: The St. Louis Society for Association Executives (SLSAE) changed its name to the St. Louis Institute for Association Leadership (STIAL) to appeal to a broader base within the association community; especially younger members who were not “association executives.” Example: In market research, the St.

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SCD Group

MAY 6, 2013

Since I had some interest from CPI for a cause marketing project for one of my clients, their demise caught my attention. Here are some excerpts of Kavita Kumar’s story in the St. Louis Post-Dispatch. A couple of stories in the last week seem to offer lessons for association executives and their not-for-profit organizations.

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