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Association Brain Food Weekly: 3.11.22

Reid All About it

The weekly list of free educational events and resources for the association community…. Grassroots advocacy survey. Past surveys revealed predictive variables that helped advocacy professionals wisely invest their time and resources in strategies and tactics that lead to legislator influence. Futurist thinking.

LMS 195
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Remember the 3 E’s When Marketing Educational Programs

WBT Systems

An effective online learning marketing plan has three phases. First, create awareness in your target audiences—their awareness of the need for pursuing professional development and their awareness of the educational programs your association offers. Expeditionary Marketing. First, escape the tyranny of served markets.

Education 155
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Association Brain Food Weekly: 4.23.21

Reid All About it

The weekly list of free educational events and resources for the association community…. Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey. The survey closes Friday, April 30. Speaker diversity.

Revenue 370
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Association Brain Food Weekly: 9.25.20

Reid All About it

The weekly list of free educational events and resources for the association community… I’m not publishing Brain Food next Friday (10/2) because I’ll be hiking in southern Utah, so this edition includes all the events I know about in the next two weeks. Virtual conference communications survey. JT Long, Smart Meetings ).

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5 secrets to increasing member retention for your association

Aptify

When it comes to member retention, much has changed in recent years — member expectations, communication methods, revenue streams, just to name a few. Community Brands conducted parallel surveys with more than 1,100 members of professional membership organizations and more than 400 professionals who work at those organizations (Pros).

Survey 82
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Association Brain Food: 7.22.22

Reid All About it

The weekly list of free educational events and resources for the association community…. Marketing General Inc. MGI) released the 14 th edition of their Membership Marketing Benchmarking Report. (MGI) MGI) released the 14 th edition of their Membership Marketing Benchmarking Report. I’ll be back on Friday, August 5.

Price 43
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Association Brain Food: 4.15.22

Reid All About it

The weekly list of free educational events and resources for the association community…. Advocacy’s membership value. When I worked in membership for a trade association, it was always difficult to convince prospects of the membership value of lobbying since it went on whether or not their company was a member. Quick hits.