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Association Brain Food Weekly: 5.14.21

Reid All About it

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event safety. Hybrid work.

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Association Brain Food Weekly: 5.7.21

Reid All About it

Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Join your peers to understand this phenomenon and learn some tips to combat these negative beliefs. Quick hits.

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Color Me Impressed: The Smart Set for August 2011

Reid All About it

I’m focusing on businesses (and non-profits) whose customer service or marketing has impressed me lately. Louis hosted the ASAE Annual Meeting and went all out for the “association for associations.” And he kept on tweeting throughout the conference, replying to attendees and retweeting tourist tips.

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5 Ways to Use Experiential Marketing for Events

Expo Logic

Events are connecting with their attendees through new experiential marketing techniques that increase brand engagement and build a stronger connection between them and your brand. Experiential marketing is used to connect with an audience in an interactive and engaging way. Budweiser used VR to allow users to tour their St.

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SCD Group: Best of the Week: 3 key topics for Association CEOs.

SCD Group

In the right hands, such technologies can provide unprecedented marketing and growth opportunities. Panera management on the move; Co-CEOs live in different cities, headquarters in a third (St. Louis) From St. By David Bauer in the St. Louis Business Journal. Mobile business: Managing cash flow on the go.

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SCD Group: Interpreting data differently results in different.

SCD Group

This also comes into play when we as association professionals share market research with our members and/or association leaders. Look at these three uses and one story from just the last couple of weeks: #1 St. Louis Post-Dispatch Bernie Miklasz used the following in a story (6/14/12) about the challenges to St.

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Reimagine signature events to empower self-directed learners

Aaron Wolowiec

For those who don’t know, Cynthia presented the highest ranked learning lab at the ASAE Annual Meeting in St. Nevertheless, I have some pretty big shoes to fill – a thought that’s crossed my mind at least once or twice this week. So, what do we have in store for you? We think the answer lies in self-directed learning.

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