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Association Brain Food: 10.20.23

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The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 274
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Remember the 3 E’s When Marketing Educational Programs

WBT Systems

An effective online learning marketing plan has three phases. The three E’s of marketing educational programs will help you succeed with each of these three phases of marketing. Expeditionary Marketing. Colleges and universities have also identified the lifelong learning market as a promising source of new revenue.

Education 155
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Association Brain Food: 3.17.23

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But excellent content isn’t enough to gain market share. Professionals for Association Revenue released their Association Business Development Landscape Survey report. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Content is a commodity, says WBT Systems.

Revenue 205
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Association Brain Food: 12.1.23

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Impexium recommends proving you’re an organization they can trust, delivering benefits they value, and having processes and systems that facilitate member referrals, new member onboarding, testimonials, social presence, and member feedback. Content calendars. Conference/abstract management. 1 CAE credit. More info/register. Tue 12/5 at 1 p.m.

Arlington 268
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Association Brain Food Weekly: 12.3.21

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70 content ideas for social media posts. Kat Sullivan, Marketing Solved ). Donna Sanford (moderator), Vice President, Sales & Marketing, Ascend Media. Some experienced mental health struggles or lost their edge in social interaction skills. Is your association leveraging a mobile app to reach members where they are?

Revenue 195
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How to Convince Employers to Pay for Professional Development

WBT Systems

When you’re a lifelong learner, it’s frustrating to see people in positions of power who don’t understand the value of professional development. In a Gallup survey, 87 percent of millennials said opportunities to learn and grow were important to them, and of that group, two-thirds said these opportunities were extremely important.

How To 229
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Association Brain Food Weekly: 7.23.21

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If you are interested in the current trends in charging for webinar registrations and sponsorships, I urge you (or the person at your organization who knows your webinars best) to participate in a Leading Learning/Tagoras survey , which closes tonight. Marketing General Inc. Host: Marketing General Inc. 1 CAE credit. Host: ASAE.

Video 195