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Announcing an Entirely New Methodology for Member Research

Smooth The Path

In fact, you might work at one of these member engagement unicorns. Do staff regularly conduct member research? Are listening tours, welcome calls, or member interviews on your list of to-dos? When testing new benefits, do you ask for member feedback? Is behavioral data continually monitored? What do you do?

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Association Brain Food Weekly: 5.3.19

Reid All About it

It’s frustrating to have member and event attendee data spread out across the organization in different databases. Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her member research. Trust Is a Must: 3 Ways to Build Trust in Your Healthcare Organization.

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Association Brain Food Weekly: 7.9.21

Reid All About it

Charlene Li believes you need order to create change —not what you picture when thinking about innovative organizations. She says, “Disruptive organizations create just enough order to allow change to happen smoothly. Are your technology capabilities aligned with your mission? Order and change. Fri 7/9 at 12 p.m. every Monday.

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Daily Buzz: Event Registration’s New Frontier

Associations Now

Meeting registration technology is changing. Also: Finding a learning management system fit for your organization. But, as with any new technology, registration advances also come with a need for improved data security. But, as with any new technology, registration advances also come with a need for improved data security.

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Understand the Three Professional Stages to Improve Association Value

Smooth The Path

The results of years of member research show that high-performing professionals tend to move through three stages during their career. They may be new to the workforce, or new to their organization, or new to the profession, or new to an industry. They mentor others in their organization or within their profession or industry.

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Is it Time to Refresh Your Value Proposition?

GrowthZone

If you’ve invested in discovering your association’s VP (value proposition), and it’s been around for two or more years, you may feel like it’s time to put new life into it – to verify that your message is still relevant and that your organization delivers on the value you promote. Have your member’s biggest worries or needs changed?

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Daily Buzz: Google Analytics Spreads to Images

Associations Now

Previously, all Google Image search results were grouped together under “google/organic” in Google Analytics Acquisition reports. It will display as “google images” in the Source report and “google images/organic” in the Source/Medium report, says Seiden. These insights will be available within regular analytics.