Membership Marketing

JULY 26, 2011

The other day, I received a comment from the CEO of an organization that basically said, “Hey, your marketing didn’t work” Marketing done properly provides statistically projectable outcomes that can be done with great precision. You ground your projections with the best information that you have at the time.

Marketing 40

Marketing Project Price Survey 40

Membership Marketing

MARCH 9, 2012

• Membership Tenure – Projecting how long a member will remain with your organization. • Life Time Value (LTV) – Understanding the long-term revenue stream a members will produce. Fundraising with Social Media. Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6).

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

FEBRUARY 21, 2011

This is where I think social media plays a role. Last year I had written a post entitled Social Medial: Manure or Pearls? Social media is one answer to where we collaborate, but my answer is membership in an association. Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6).

Innovation 40

Innovation Marketing Price Survey 40

Membership Marketing

JUNE 10, 2010

One of the most enjoyable projects that I work on each year is the Membership Marketing Benchmarking Report. Out of a list of 10 options, association executives are most likely to rank growth in member counts (22%), revenue growth (21%), and net revenue growth (21%) as the primary definition of success for their organization.

Report 40

Report Marketing Tips Price 40

Membership Marketing

FEBRUARY 16, 2011

To thank you for your participation in this best practices research project, I will send you a copy of the final report. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Non-Dues Revenue. (1). Social Media. (5).

Survey 40

Survey Marketing Price Analysis 40

Membership Marketing

DECEMBER 9, 2010

Knowing the Average Tenure of your membership is a crucial data point to use in marketing planning and making long term budget projections. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Non-Dues Revenue. (1).

Analysis 40

Analysis Price Survey Virginia 40

Membership Marketing

FEBRUARY 12, 2010

To thank you for your participation in this best practices research project, I will send you a copy of the final report from this study. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Non-Dues Revenue. (1).

Survey 40

Survey Marketing Analysis Price 40

Membership Marketing

APRIL 22, 2011

It should be used as one of many tools in marketing not just an inexpensive way to check off having done a marketing project. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Non-Dues Revenue. (1). Social Media. (5).

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

FEBRUARY 5, 2010

Here are three examples of how you can project your future membership. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6).

How To 40

How To Analysis Price Survey 40

Membership Marketing

JANUARY 29, 2010

“The project’s value lies in discerning the often subtle differences between two well-matched organizations – what one association did or didn’t do to give it a performance or financial edge on its counterpart” (page 8). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6).

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

JANUARY 27, 2011

It might be because of vacancies, special projects, or large events. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6).

Marketing 40

Marketing Price Survey Recruiting 40

Leading Learning

MAY 24, 2022

What’s happened over the past 15 years, of course, is that social media has become a deeply ingrained part of everyday life for billions of people globally. As with video, it would be hard to underestimate the impact of social media. Impact on the Learning Business Landscape. The E-learning Cost Cliff.

Course 101

Course Video Cost Certificate 101

Association Adviser

MAY 14, 2013

Georgia has 20,000 tech companies generating $13 billion in revenue and accounting for 17 percent of the state’s GDP. For instance, we have 32 different societies covering more than a dozen disciplines, such as international business, mobility, entertainment technology, project management and even offshore development solutions.

Georgia 60

Georgia Social Media Revenue Technology 60

Membership Marketing

JANUARY 27, 2010

In a market driven organization, each project should start up with a brainstorming session that asks: “What if?” A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Non-Dues Revenue. (1). Social Media. (5).

Recruiting 40

Recruiting Recruitment Marketing Price 40