2002 Blog Marketing Strategy 
Membership Marketing
JANUARY 19, 2012
Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Membership Marketing Benchmarking Report.
SCD Group
JUNE 15, 2015
Kids Skate Free represents a great example of a locally-initiated, association-managed cause marketing campaign that benefits a struggling industry. It demonstrates how associations can use cause marketing to enhance their members while benefitting a cause. While nationally-coordinated, all cause marketing is locally implemented.
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Idea Architects
JUNE 13, 2012
How would you adjust your recruitment and involvement strategies to capitalize on this potential shift? community that people value and that our organizations market. Blog Archive. Blog Archive. Dec 2002 (6). Nov 2002 (4). Sep 2002 (2). Aug 2002 (3). Jul 2002 (3). Jun 2002 (2).
Association Adviser
JULY 15, 2014
Blogs and websites. People, who work in the field, live and breathe strategy and implementation, and who want nothing more than to let others benefit from their experiences. Do you author a blog or newsletter? Dana Plotke leads the marketing efforts for Naylor, LLC. Do you tweet on behalf of your association?
Idea Architects
JULY 23, 2012
need members and customers to pay a greater percentage of the real costs of a product or program so we can more accurately assess the market’s. Sue: Love the powerful way you framed this: becoming an agency for the sponsor and helping develop a strategy for them to realize their relationship goals. Blog Archive.
GlowGlobally
APRIL 11, 2008
global association strategy, regional planning and local infrastructure to grow your business. Market & Biz Plan. Strategies for Bolstering International Membership » Apr. International event marketing can be a challenge. GrowGlobally.org. Membership. Public Affairs. « Doing Business in the Middle East.
Jamie Notter
JULY 23, 2012
If you haven’t seen it, the movie is about Billy Beane , General Manager of the Oakland A’s baseball team, who about 10 years ago started evaluating his players and fielding a team in a completely different way (and getting great results, at about one-fourth the payroll of the big market teams). Strategy Means Change.
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