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Why email success starts with a clean subscriber list

Association Success

Way back when, before the CAN-SPAM Act of 2003 , we were able to send out emails with the voracity of water coming out of a firehose. Since 2003, additional legislation regulating how businesses manage customer data has been enacted. In short, if you have a business that markets to people in the EU, the GDPR applies to you.

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Why Could Online Marketing Get More Onerous? Blame Canada.

Associations Now

A new anti-spam law about to take effect in Canada is described as one of the world’s toughest, and even marketers who aren’t based in the Great White North need to comply if they’re sending messages to Canadians. He suggested that marketers reach out to email service providers for guidance on how to comply.

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Bringing Credibility to the Conversation: Katie Butler, IIABA

Association Adviser

Katie has served IIABA since 2003 and has helmed the communications department since communications since 2004. Katie manages a team of six across three functional areas: editorial/content strategy, public relations and marketing. Now I oversee the association’s publications, marketing and public relations.

Video 60
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Digital Privacy Compliance for Nonprofits: The Big 3 Laws

Achieve

Another aspect of data privacy involves how data can and cannot be used to market to donors, which is much more relevant. Regulation #1: The CAN-SPAM Act The CAN-SPAM Act was passed into US law in 2003, and it protects consumers from receiving emails that they never agreed to receive.

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Two ads define storytelling for associations

SCD Group

Thus, I found two ads that demonstrate compelling storytelling that serve as great examples for association marketers and membership professionals. Here are the two examples of the power of storytelling: Apple’s ad for iPad: “What will your verse be.” But, the time limits of a paid ad help demonstrate the power of storytelling.)

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How to Strengthen Your Association’s Value Proposition

AssociationChat

In this episode, KiKi shares real-world examples of how other associations have improved everything from meeting attendance to online community by strengthening their value proposition. But a couple of the examples that I said I was going to share I wanted to share with you today because I think that they’re they’re really good.

How To 104
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A Tiny Reminder of the Value of Experiments

Associations Now

The content we delivered remained the same as every day and for all users, but the experiment would show whether we could draw a few extra readers by borrowing from a tactic common in the world of email marketing. A couple of recent examples from my inbox: This made us curious, so we figured we’d test it out. Not Seeing Emojis?