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The Hourglass Blog: Association Innovation as Brand Strategy

The Hourglass Blog

Association Innovation as Brand Strategy. association professionals should ask: Why do members want to be associated with us? Whats our brand image and what does it communicate to people in our marketplace? Association Management. Communication. Daring to Lead 2006. Image source.

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Inability to Scale Biggest Mistake in Trying to Grow Globally.

GlowGlobally

global association strategy, regional planning and local infrastructure to grow your business. As this recent story in Fast Company illustrates, globalization creates some fascinating challenges and opportunities for associations. Saw this first hand in 2006 while meeting software executives in Bangalore. Membership.

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Association Subculture: NO Neutrality on Net Neutrality

Association Subculture

Back in 2006 the Daily Show did a classic bit with Jon Hodgman referenced above that is still good for a chuckle albeit a nervous one when contemplating what it really means. I cant print 10,000 yard signs, but I can get involved online and so can my associations members. Labels: advocacy , communications , net neutrality , non-profit.

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The Hourglass Blog: Learning Innovation from the Mayo Clinic

The Hourglass Blog

The HBR post describes several strategies employed by the very famous and very innovative Mayo Clinic. Its worth a full read, but here are two that resonate the most with me and our effort to better define innovation for the association space. Association Management. Communication. Like Sands Through the Hourglass.

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Association Subculture: Suicide and Generation X - The Association.

Association Subculture

Suicide and Generation X - The Association Management HR Dilemma. However, in 2006, rates of suicide among persons aged 45--54 years in the United States surpassed those for persons aged ≥80 years. Shelly kept up the fast pace by diving head-long into her career in the world of association management.

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The Hourglass Blog: Seeing New Social Opportunities

The Hourglass Blog

Read this April 1 blog post from Umair Haque on social media and social strategies. Read his take on social media strategy, which he boils down very well to: 1. Social media fits inside your business strategy, and is shaped by it. Social strategy fits outside your business strategy, and shapes it. Communication.

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The Hourglass Blog: Brand Humility

The Hourglass Blog

Normally I would just retweet something of his I find especially compelling, but given my last blog post of approaching innovation as an exercise in brand strategy, I thought Id expound a little more on something I read on Seths blog this week. Association Management. Communication. Daring to Lead 2006.