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MTI's Story: Harnessing Community to Digitally Transform

Higher Logic

Wondering how your association can stay relevant, effectively connect with younger members, save staff time, increase revenue, and boost retention? Before MTI adopted an online community, it was short on staff, didn’t have an AMS, and its revenue was decreasing. 2600% revenue growth in 14 years. We’ll let MTI tell you.

Revenue 207
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Members Hire Industry Advocacy and Promotion

Potomac Core

As Associations ponder their future strategies, the message is clear: Members hire industry advocacy and promotion. As part of the organization’s broader Industry promotion strategy, the organization recently released customer survey research and also produced the video, “We Are the Cold Chain”.

Industry 164
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Carole Baskin is killing it in marketing: How the non-profit in ‘Tiger King’ dominates digital strategy

Association Success

Under the leadership of Carole Baskin, it has grown from a humble 4,208 visitors in 1998 to more than 30,000 visitors last year. Here are some digital strategy lessons we can learn from Big Cat Rescue. Does your favorite nonprofit have a TikTok strategy? Let’s start with a bit of background. Be first to join the pack.

Strategy 100
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Association Brain Food Weekly: 7.21.17

Reid All About it

If you’re attending Annual for the first time or looking to maximize your experience, you need to hear about Tom’s conference learning strategy. Learn about digital marketing strategies and techniques beyond email that power event growth and should be in every event marketers toolbox. Wed 7/26 at 8:30 a.m. – Wed 7/26 at 2 p.m.

Las Vegas 231
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Steve Jobs and the Focus of the CEO

Jamie Notter

Leadership insight.right when you need it. in Leadership. The product starts valuing the great salesmen, because they’re the ones who can move the needle on revenues, not the product engineers and designers. The phrase that jumps out at me is “they’re the ones who can move the needle on revenues.”

Revenue 70
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The (Questionable) Value of Being the Authority

Jamie Notter

Leadership insight.right when you need it. They’re going to stick with their online encyclopedia and a set of educational curricula (which actually accounts for 85% of their revenue anyway…who knew?). Leadership. December 2006 (10). November 2006 (9). October 2006 (8). September 2006 (10).

Library 70
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Ignoring the Impossible

Jamie Notter

Leadership insight.right when you need it. They do $700 million in revenue a year, so this is not a small company. When it comes to management and leadership, I have no tolerance for the idea that something is impossible. Leadership. December 2006 (10). November 2006 (9). October 2006 (8). Consulting.

Review 70