Association Adviser

JANUARY 17, 2018

JS: We needed to recruit more members; membership growth hadn’t been addressed in a significant way in some time. I, along with staff, had to figure out how to generate more revenue for our association with a shoestring budget. We developed online courses. We had 700 in 2010 and now we’re at 1,365.

Team 60

Team Resources Education Revenue 60

Membership Marketing

JULY 12, 2010

Monday, July 12, 2010. Of course, the topic of social media came up for conversation. at Monday, July 12, 2010. July 13, 2010 12:23 PM. July 13, 2010 4:34 PM. July 26, 2010 1:04 AM. July 28, 2010 9:04 AM. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2010. (46).

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

JUNE 17, 2010

Thursday, June 17, 2010. at Thursday, June 17, 2010. June 23, 2010 12:24 PM. To maximize the size of their blue oceans, companies need to take a reverse course. June 23, 2010 2:44 PM. June 23, 2010 3:16 PM. June 23, 2010 4:39 PM. June 25, 2010 4:31 PM. Speaking Engagements. Publications.

Organization 40

Organization Price Survey Recruiting 40

Membership Marketing

MAY 21, 2010

Friday, May 21, 2010. Our 2010 Membership Marketing Benchmarking Survey confirms the heightened concern around this issue. Asking how we can deliver more value to our members is a very productive question when we put actions behind it to discover the answer. at Friday, May 21, 2010. May 22, 2010 3:45 PM.

Marketing 40

Marketing Survey Price Cost 40

Membership Marketing

AUGUST 10, 2010

Tuesday, August 10, 2010. Frequency – How many touches do you have in your membership renewal program and how do you know how many you should have? at Tuesday, August 10, 2010. August 12, 2010 12:57 PM. August 12, 2010 1:38 PM. August 13, 2010 9:40 AM. August 15, 2010 11:08 PM.

Marketing 40

Marketing Price Survey Analysis 40

Off Stage

MAY 17, 2010

17, 2010 - I'm returning your call, Patsy. I thought I should jot down a few ideas before I talked to her—in recent blogs Ive been talking about how valuable IT people were to an association (thanks for all the hugs and handshakes in DC!) 18, 2010 - RE: Im returning your call, Patsy. When can I call?”

Virgin Islands 40

Virgin Islands Communications Leadership Tools 40

Membership Marketing

OCTOBER 21, 2011

The chart below from their 2010 annual report shows membership at the end of their fiscal year in August 2010. Of course, I realize identifying and measuring such impact in the association context is challenging. Unleash the Power of Market Testing in your Membership Recruitment. ► 2010. (46). ► July.

Case Study 40

Case Study Marketing Price Survey 40

Membership Marketing

FEBRUARY 16, 2011

And of course, no specific responses will be reported from any individual or organization without specific written consent. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. ► 2010. (46). 2010 Benchmarking Survey. (14). Tony Rossell.

Survey 40

Survey Marketing Price Analysis 40

Trade Association CEO Blog

OCTOBER 18, 2011

Of course, we all seek a harmonious, productive and balanced relationship where the winner is a fast-growing association with a happy exec, thrilled Board and appreciative membership. ► 2010. (8). ► August 2010. (8). Contact Me. Tuesday, October 18, 2011. Balancing the Board-CEO Relationship. ► August 2011. (1).

Newsletter 28

Newsletter Press Release Michigan Education 28

Membership Marketing

APRIL 1, 2011

I'm not saying it should be ignored all together, but other metrics are much more important, such as member engagement, and how well you reach members in ways that affect how they conduct themselves. Of course, I believe if you're paying attention to and improving those things, member growth is a likely byproduct.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

APRIL 10, 2012

My firm offers a number of services ranging from survey research, to member recruitment, to member engagement, to renewals, to web design, to internet marketing, to list management. Of course, I agree that not all stakeholders will take advantage of every value offer made by their associations. ► 2010. (46). ► May.

Products 40

Products Survey Social Media Price 40

Association Law

MARCH 14, 2011

This is, of course, a summary, not an exhaustive review of the subject. For example, an association may pay a stipend for officers in order to enable the association to recruit high quality leaders, provided the stipend is paid primarily for the benefit of the association. ► 2010. (9). ► November. (2). ► May.

CA 40

CA United States Iowa Sacramento 40

Association Subculture

SEPTEMBER 24, 2009

Why are we developing policy to combat employees downloading and utilizing new communication tools on the job - [yes on the job, of COURSE on the job - how else can they learn how to translate personal skill into direct business application] ? ► 2010. (24). Members are an association's only succession plan.

Education 100

Education United States Leadership Association Management 100

MemberClicks

NOVEMBER 16, 2021

How to Choose Your Member Newsletter Name. For example, Double Blind Mag promoted its webinar course on how to better grow mushrooms to its followers. New members may not know your organization’s history or how it’s grown over the years. How to Choose Your Member Newsletter Name. Ask for member feedback.

Newsletter 52

Newsletter Tips eBook Content 52

MemberClicks

NOVEMBER 16, 2021

How to Choose Your Member Newsletter Name. For example, Double Blind Mag promoted its webinar course on how to better grow mushrooms to its followers. New members may not know your organization’s history or how it’s grown over the years. How to Choose Your Member Newsletter Name. Ask for member feedback.

Newsletter 52

Newsletter Tips eBook Content 52