How to Get Your Nonprofit into Local Newspapers

Wild Apricot

With all the buzz about social media, it’s easy to forget that offline media attention can be equally valuable, especially for community-based nonprofits who want to get attention to local projects or recruit local members and volunteers. Challenged by online alternative news sources, print newspapers are slimming down, cutting pages to cut their costs. To save on staff, newspapers increasingly bypass.(

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Back to The Future: Associations in 2010

Portage Group

Together in a fun and interactive format, we will explore the landscape of associations today and discuss what trends will shape the sector in the years to come. Future associations structures will be flatter so as to be more accessible, responsive and nimble. How have you adapted?

Membership Marketing Blog: 3 Tips on How to Improve the.

Membership Marketing

Wednesday, December 29, 2010. 3 Tips on How to Improve the Presentation of Your Membership Product. How membership is presented is also important when promoting to prospective members. at Wednesday, December 29, 2010. Share to Twitter Share to Facebook.

Why Share the Wealth through Membership Recruitment?

Membership Marketing

Tuesday, October 19, 2010. Why Share the Wealth through Membership Recruitment? This past weekend, I was in Chicago doing some membership presentations and spoke with members of one group who asked, “Why should I recruit members for the organization? Talk to you soon.

2010 Membership Marketing Benchmarking Survey

Membership Marketing

Friday, February 12, 2010. 2010 Membership Marketing Benchmarking Survey: Please Participate. We have just launched the questionnaire for the 2010 Membership Marketing Benchmarking Survey and I want to invite each of you who work for a membership organization to participate. As you may recall, last year, our survey provided critical comparative data on how organizations recruit members, engage new members and renew their members. ▼ 2010. (46).

Membership Marketing Blog: Using Social Media to Recruit Staff

Membership Marketing

Friday, November 12, 2010. Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. If you get a chance, take a couple of minutes to browse all of the tools that are deployed. at Friday, November 12, 2010. Share to Twitter Share to Facebook. November 12, 2010 2:12 PM. November 18, 2010 4:38 PM.

Unleash the Power of Market Testing in Your Membership Recruitment

Membership Marketing

Wednesday, January 27, 2010. Unleash the Power of Market Testing in Your Membership Recruitment. In fact, testing may even be more important now because the vast array of options available to marketers. If testing is so important, then how should it be done?

Membership Marketing Blog: ASAE 2010 Marketing & Membership.

Membership Marketing

Tuesday, June 1, 2010. ASAE 2010 Marketing & Membership Conference. will be hosting a reception from 5:15 to 6:30 on Monday, June 14th after the first day of sessions. I would like to share a copy with you. at Tuesday, June 01, 2010. ▼ 2010. (46).

Membership Marketing Blog: Here's How to Engage Your Members

Membership Marketing

Monday, May 17, 2010. Here’s How to Engage Your Members. • Members who upgraded their membership in the past year to a higher level of service were 12% more likely to renew. But the engagement does not just need to be a financial exchange.

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How to Calculate where your Membership is Headed

Membership Marketing

Friday, February 5, 2010. How to Calculate where your Membership is Headed. And some of them do not realize just how much trouble they may be in going forward. When I meet with groups, I use a simple method to calculate where their membership is headed given their current metrics. Using your current data, you can also do this analysis to see what the ultimate equilibrium of your association membership count will be. Here is how it works.

Email Usage Up, but Effectiveness Rated Lower for Membership

Membership Marketing

Thursday, July 22, 2010. Email Usage Up, but Effectiveness Rated Lower for Membership Recruitment. When we look at several key membership marketing functions, our statistics show that email usage has grown from 2009 to 2010. at Thursday, July 22, 2010.

I'm returning your call, Patsy. : Off Stage

Off Stage

17, 2010 - I'm returning your call, Patsy. “Judith,” the email said, “I need to talk to you about Virtual Associations. now maybe its time to talk more about why we need em. They want to network and press flesh! Off Stage.

Seven Levers to Increase Membership Recruitment

Membership Marketing

Seven Levers to Increase Membership Recruitment. Where do you start if your supervisor or board tells you to increase the number of new members coming into your organization? so it is a legitimate and useful tool to explore. Share to Twitter Share to Facebook.

My New Best Friend: Dialogue with an IT Guy : Off Stage

Off Stage

6, 2010 - My New Best Friend: Dialogue with an IT Guy. If the IT staff is shared with the MLS and 60% of their time is billed to the MLS, then they should be able to show how they spent 40% of their time working on the Association mission. And how do I get it?

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Membership Marketing Blog: Maximizing your Website as a Tool for.

Membership Marketing

Monday, November 1, 2010. Maximizing your Website as a Tool for Membership Recruitment. But surprisingly few use a visit to a website as an opportunity to capture an opt-in from a prospective member. at Monday, November 01, 2010. Share to Twitter Share to Facebook.

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The Correlation of Social Media Usage and Membership Growth

Membership Marketing

Friday, April 9, 2010. As I dive into the data from our 2010 Membership Benchmarking Survey, I am discovering some very interesting outcomes. I will be sharing some of them on this blog, but of course the full report will go to the 405 associations who participated in the research.

Membership Marketing Blog: How to make sure the Price is Right!

Membership Marketing

Monday, October 4, 2010. How to make sure the Price is Right! Are you using price as a strategic tool to drive sales? She shares some great examples from pricing strategies used by a number of associations related to membership, conference, and publications. Here is the link to the article. at Monday, October 04, 2010. Share to Twitter Share to Facebook. October 12, 2010 11:23 PM. October 12, 2010 11:25 PM.

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Stronger by Association: How to Start an Association

AMR Management Services

How to Start an Association. Every now and again, we go through a phase when we get multiple calls or inquiries from individuals looking to start an association or formalize a loosely knit group. Launched in 2010, U.S. Share to Twitter Share to Facebook.

Membership Marketing Blog: How to Recognize a Good Strategy?

Membership Marketing

How to Recognize a Good Strategy? We are told that the organization is going to launch a bold new strategy. A good strategy does more than urge us forward toward a goal or vision; it honestly acknowledges the challenges we face and provides an approach to overcoming them.”

Membership Marketing Blog: A Tough Year for Membership.

Membership Marketing

Tuesday, April 20, 2010. When you compare the percentage of associations that report growth in overall membership , new member acquisition, and membership renewals from 2009 to 2010, you see a consistent downward trend. at Tuesday, April 20, 2010. April 21, 2010 1:36 PM.

Membership Marketing Blog: Comparing Growth Rates of Trade.

Membership Marketing

Tuesday, April 27, 2010. Comparing Growth Rates of Trade Associations to Individual Membership Associations. at Tuesday, April 27, 2010. Share to Twitter Share to Facebook. Labels: 2010 Benchmarking Survey. April 28, 2010 5:32 AM. ▼ 2010. (46).

Membership Marketing Blog: More Marketing Channels Available for.

Membership Marketing

Monday, September 13, 2010. More Marketing Channels Available for Membership Recruitment. There are now more marketing channels to use in membership marketing than ever before. And, in line with the quote above, I believe you need to track two key pieces of information.

Membership Marketing Blog: Last Chance to Participate

Membership Marketing

Thursday, February 25, 2010. Last Chance to Participate. We are closing the questionnaire for the 2010 Membership Marketing Benchmarking Survey. But before we do, I wanted to give you one last chance to participate. Please take a moment now to complete the survey.

Membership Marketing Blog: The Top 25 Lessons Learned in.

Membership Marketing

Monday, November 8, 2010. We asked 200 membership professionals to share in their own words what were the most important or successful lessons that they have learned in membership marketing. If you would like to see all 200 responses, please email me and I can forward them to you.

SCD Group: Association Member Recruitment: New Opportunities vs.

SCD Group

Association Member Recruitment: New Opportunities vs Same Old Ways. and made me wonder about the changes in “association recruitment.” Anything I need to think about in terms of providing incentives? You bought direct mail lists and blasted people to buy or join.

Membership Marketing Blog: Membership Marketing Response.

Membership Marketing

Wednesday, March 31, 2010. It is fun to slice and dice data. So the other day, we decided to run response rates by state for one membership organization. From the best responding state to the worst responding state, we found a 360% variance in response rate.

Membership Marketing Blog: 3 Membership Marketing New Year's.

Membership Marketing

Tuesday, December 28, 2010. The start of the New Year is a good time to step back and look at the big picture and put in place some initiatives that can really make a difference. So here are three resolutions that you may want to make for a more successful membership year in 2011.

Building Your Online Membership Lead Generation and Conversion

Membership Marketing

Thursday, November 4, 2010. In my last post, I noted the importance of building a mechanism to capture leads that come to your website through SEO, SEM, social media, third party links, or online ads. One way to look at this lead to paid member conversion system is as a funnel.

Membership Marketing Blog: Engaging New Members to Improve.

Membership Marketing

Tuesday, September 21, 2010. Engaging New Members to Improve Renewals. Most membership organizations will find that the most likely members not to renew are first year members. at Tuesday, September 21, 2010. Share to Twitter Share to Facebook.

12 Volunteer Management Practices to Adopt for 2011

Idea Architects

It was encouraging to see all the great ideas participants had for this important topic, but somewhat discouraging to realize how few organizations seem to have a comprehensive, systematic approach to volunteer development. It's time to get resolute and do the following: Develop a comprehensive strategic plan for the recruitment, development, and recognition of volunteers throughout the organization.

Ten Top Tips from the Membership Marketing Benchmarking Report

Membership Marketing

Thursday, June 10, 2010. As I have noted on this blog, I was very appreciative to have 407 associations participate in the research this year. If you were one of those groups, you should have received a link to the full report last week. at Thursday, June 10, 2010.

To Collaborate or Not to Collaborate that is the Question

Membership Marketing

Tuesday, October 26, 2010. To Collaborate or Not to Collaborate that is the Question. The challenge for me is that many times, I think I know the right answer and I do not have the patience to wait for the group to come to a conclusion. ▼ 2010. (46).

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Membership Marketing Blog: The Growing Concern over.

Membership Marketing

Friday, May 21, 2010. Value seems to be the top issue on many membership marketers’ agendas. Our 2010 Membership Marketing Benchmarking Survey confirms the heightened concern around this issue. at Friday, May 21, 2010. Share to Twitter Share to Facebook.

Membership Marketing Blog: 7 Proven Ways to Grow Your.

Membership Marketing

Thursday, July 1, 2010. 7 Proven Ways to Grow Your Membership. In the July issue of Associations Now , I had the opportunity to write an article highlighting some of the key strategies needed for a growing and thriving membership ranging from acquisition to engagement to renewals.

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Practical Uses of Social Media for Association Marketing

Membership Marketing

Monday, July 12, 2010. Last week I had the chance to facilitate a session at the ASAE and the Center’s Super Swap meeting. And my impression from those who shared made me feel that many associations are experimenting with various social media tools, but may not have a focused strategy in place on what they are trying to accomplish. So I wanted to share the three points this blog made on practical social media strategies here. at Monday, July 12, 2010.

Four Reasons Why Thriving Membership Organizations Stop Growing

Membership Marketing

Thursday, June 17, 2010. This is by no means and exhaustive list, but I have come up with a list of what seem like the four major reasons why a healthy organization can come to a dead end in membership growth. Feel free to add your thoughts on additional reasons. ▼ 2010. (46).

Membership Marketing Blog: When Cutting the Budget is No Longer.

Membership Marketing

Thursday, March 11, 2010. The only option now for fiscal health is to grow revenue. “Heres the good news:” he writes, “So far, youve been able to survive one of the worst economic downturns in American history. They need to grow just as much as you do.

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How Long does the Average Member Stay with an Association?

Membership Marketing

Thursday, December 9, 2010. How Long does the Average Member Stay with an Association? There is actually a formula to calculate how long members on average continue their membership. Here is how you can calculate this for your membership. In our 2010 Membership Marketing Benchmarking Report with over 400 participating associations, our average renewal rate was 83%. at Thursday, December 09, 2010. Share to Twitter Share to Facebook.

Membership Marketing Blog: Six Membership Renewal Tips to.

Membership Marketing

Tuesday, March 23, 2010. Six Membership Renewal Tips to Improve Efficiency and Effectiveness. Here are six tips to help make your renewal series more efficient and effective. To save postage and avoid inventory controls all notices (months 8 to 16) mail in one zip string.

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Members, your strongest tool.

Moving through the Association World

In response to the recent The Power of Members blog post by Carolyn Hook on Acronym. My recent trip with IGDA to the Game Developer Conference I was able to experience this type of member on prospective member interactions. The best part of this interaction was that we had other recruitment efforts in place, so we were able to measure the strength of each one. In previous GDC’s our number one recruitment tool was a member’s only party.

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