Membership Marketing

JANUARY 27, 2010

Wednesday, January 27, 2010. Unleash the Power of Market Testing in Your Membership Recruitment. And because of the larger quantities and costs involved, testing is a particular necessity and an ideal opportunity when it comes to membership recruitment. at Wednesday, January 27, 2010. March 19, 2010 6:49 AM.

Recruiting 40

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Membership Marketing

MAY 4, 2010

Tuesday, May 4, 2010. What Strategy Leads to Membership Growth? In our Membership Marketing Benchmarking Study this year, we asked participants to tell us their membership growth strategy. at Tuesday, May 04, 2010. Labels: 2010 Benchmarking Survey , Growing Membership , Growth Strategy. ▼ 2010. (46).

Strategy 40

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Membership Marketing

DECEMBER 29, 2010

Wednesday, December 29, 2010. 3 Tips on How to Improve the Presentation of Your Membership Product. How membership is presented is also important when promoting to prospective members. Ned Welch, A marketer’s guide to behavioral economics, McKinsey Quarterly, February 2010. at Wednesday, December 29, 2010.

Tips 40

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Membership Marketing

OCTOBER 4, 2010

Monday, October 4, 2010. How to make sure the Price is Right! Pricing is a part of marketing and needs a strategy just like promotion and packaging. She shares some great examples from pricing strategies used by a number of associations related to membership, conference, and publications. at Monday, October 04, 2010.

Price 40

Price Marketing How To Survey 40

Association Adviser

JULY 5, 2017

First, associations have more access now than ever to talented candidates and should revamp their staffing strategies to include these less tenured employees. Particularly with younger workers, it is important to note many of them entered the workforce during the economic recession between 2008 and 2010. Reach her at lruble@naylor.com.

Recruiting 62

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Membership Marketing

FEBRUARY 5, 2010

Friday, February 5, 2010. How to Calculate where your Membership is Headed. And some of them do not realize just how much trouble they may be in going forward. at Friday, February 05, 2010. February 6, 2010 7:16 AM. February 10, 2010 10:30 AM. How to Calculate Where your Membership is Headed.

How To 40

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Membership Marketing

MAY 17, 2010

Monday, May 17, 2010. Here’s How to Engage Your Members. If you want more information on this take a look at my post, The Push and Pull of Membership Recruitment and see how this strategy might be used at the introduction or awareness level. May, 2010. at Monday, May 17, 2010. ▼ 2010. (46).

Marketing 40

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Membership Marketing

JULY 22, 2010

Thursday, July 22, 2010. Email Usage Up, but Effectiveness Rated Lower for Membership Recruitment. When we look at several key membership marketing functions, our statistics show that email usage has grown from 2009 to 2010. at Thursday, July 22, 2010. Labels: 2010 Benchmarking Survey. July 23, 2010 1:10 PM.

Recruiting 40

Recruiting Recruitment Survey Price 40

Membership Marketing

NOVEMBER 11, 2011

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. So here are five basic elements that I think are important to consider in putting together a membership recruitment program. Publications.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

NOVEMBER 1, 2010

Monday, November 1, 2010. Maximizing your Website as a Tool for Membership Recruitment. When an opt-in is captured, we have found that these leads are some of the highest responding lists for membership recruitment campaigns. So how do you get a visitor to opt-in to receiving additional information from an organization?

Tools 40

Tools Marketing Recruiting Recruitment 40

Membership Marketing

SEPTEMBER 3, 2010

Friday, September 3, 2010. In fact, word-of-mouth marketing tied for the top spot as the most effective method of new member recruitment in our 2010 Membership Marketing Benchmarking Report. at Friday, September 03, 2010. September 4, 2010 4:28 AM. September 13, 2010 4:01 PM. ▼ 2010. (46).

Marketing 40

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Membership Marketing

SEPTEMBER 13, 2010

Monday, September 13, 2010. More Marketing Channels Available for Membership Recruitment. He wrote, “I believe that many, if not most, of the organizations pursuing this strategy will not be able to sustain this pace (or spend) to keep up with all these new channels. at Monday, September 13, 2010. Publications.

Marketing 40

Marketing Price Recruiting Recruitment 40

Membership Marketing

JUNE 18, 2012

Many organizations are seeing growth in membership and using great tools to recruit, engage, and retain members. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. So Why Test in Membership Recruitment? Seven Levers to Increase Membership Recruitment.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

APRIL 20, 2010

Tuesday, April 20, 2010. When you compare the percentage of associations that report growth in overall membership , new member acquisition, and membership renewals from 2009 to 2010, you see a consistent downward trend. In 2010, 44 percent of associations reported a decline in renewal rates. at Tuesday, April 20, 2010.

Marketing 40

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Association Adviser

JANUARY 17, 2018

JS: We needed to recruit more members; membership growth hadn’t been addressed in a significant way in some time. I, along with staff, had to figure out how to generate more revenue for our association with a shoestring budget. So, it was important to build confidence in the board that the staff and I had strategies to move us forward.

Team 69

Team Resources Education Revenue 69

Membership Marketing

APRIL 27, 2010

Tuesday, April 27, 2010. In our 2010 Membership Marketing Benchmarking study, we asked respondents to identify their association by what membership structure they operated under: trade or organizational, individual, or both. at Tuesday, April 27, 2010. Labels: 2010 Benchmarking Survey. April 28, 2010 5:32 AM.

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

FEBRUARY 25, 2010

Thursday, February 25, 2010. We are closing the questionnaire for the 2010 Membership Marketing Benchmarking Survey. at Thursday, February 25, 2010. Labels: 2010 Benchmarking Survey. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed.

Marketing 40

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Association Adviser

JANUARY 17, 2018

JS: We needed to recruit more members; membership growth hadn’t been addressed in a significant way in some time. I, along with staff, had to figure out how to generate more revenue for our association with a shoestring budget. So, it was important to build confidence in the board that the staff and I had strategies to move us forward.

Team 61

Team Resources Education Revenue 61

Membership Marketing

NOVEMBER 14, 2011

The book includes 57 tips on how to better serve your customers. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. Five Steps to Building a Membership Recruitment St. ► 2010. (46). 2010 Benchmarking Survey. (14). growth strategies. (4).

Marketing 40

Marketing Price Survey Tips 40

Membership Marketing

APRIL 9, 2010

Friday, April 9, 2010. The Push and Pull of Membership Recruitment. However, we live in a time of exciting change and the paradigm for membership recruitment is changing with it. So how can this pull strategy be deployed? Is it time to put a little PULL into your membership recruitment efforts? Publications.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

MARCH 31, 2010

Wednesday, March 31, 2010. Over a million pieces of recruitment mail were analyzed that went out over several campaigns and there were over 10,000 paid responses. at Wednesday, March 31, 2010. March 31, 2010 3:30 PM. April 9, 2010 10:24 AM. Unleash the Power of Market Testing in your Membership Recruitment.

Marketing 40

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Membership Marketing

JUNE 20, 2012

So Why Test in Membership Recruitment? After my last post, you might say to me, “So what’s wrong with not doing market testing in my membership recruitment program?” Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. ► 2010. (46).

Marketing 40

Marketing Price Discount Recruiting 40

Association Adviser

JANUARY 17, 2018

JS: We needed to recruit more members; membership growth hadn’t been addressed in a significant way in some time. I, along with staff, had to figure out how to generate more revenue for our association with a shoestring budget. So, it was important to build confidence in the board that the staff and I had strategies to move us forward.

Team 60

Team Resources Education Revenue 60

Membership Marketing

SEPTEMBER 21, 2010

Tuesday, September 21, 2010.  ASAE Membership -- Recruitment and Retention. at Tuesday, September 21, 2010. September 23, 2010 1:35 PM. September 28, 2010 8:13 AM. November 9, 2010 4:35 PM. Speaking Engagements.

Marketing 40

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Membership Marketing

DECEMBER 13, 2010

Monday, December 13, 2010. at Monday, December 13, 2010. Labels: 2010 Benchmarking Survey. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. ▼ 2010. (46). 3 Tips on How to Improve the Presentation of Your. Speaking Engagements.

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Membership Marketing

APRIL 12, 2012

• Associations have increased their official use of Twitter : 66% in 2010, 71% in 2011, and now 78% in 2012. • Associations have increased their official use of YouTube : 35% in 2010, 45% in 2011, and now 53% in 2012. Unleash the Power of Market Testing in your Membership Recruitment. ► 2010. (46).

Social Media 40

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Membership Marketing

JUNE 10, 2010

Thursday, June 10, 2010. For associations with over 5,000 members, direct mail is considered the most effective channel for new member recruitment. Approximately two-thirds of respondents report using mailed welcome kits, a decrease from the 2009 study of 15 percentage points (68% in 2010 vs. 83% in 2009). Speaking Engagements.

Report 40

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Membership Marketing

DECEMBER 9, 2010

Thursday, December 9, 2010. How Long does the Average Member Stay with an Association? There is actually a formula to calculate how long members on average continue their membership. In our 2010 Membership Marketing Benchmarking Report with over 400 participating associations, our average renewal rate was 83%.

Analysis 40

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AMR Management Services

JANUARY 20, 2012

Heres a message board members need to understand: Once youre excited about the mission and strategic direction of the organization, its up to YOU to help fund the strategy to achieve the objectives. This means personal giving AND recruitment of other donors. How to Start an Association. ► 2010. (42). ▼ 2012.

Kentucky 64

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Membership Marketing

JUNE 17, 2010

Thursday, June 17, 2010. at Thursday, June 17, 2010. Labels: Growing Membership , Growth Characteristics , Growth Strategy. June 23, 2010 12:24 PM. Chan Kim and Renee Mauborgne made a very similar point in their excellent book, Blue Ocean Strategy. June 23, 2010 2:44 PM. June 23, 2010 3:16 PM.

Organization 40

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Membership Marketing

AUGUST 11, 2010

Wednesday, August 11, 2010. at Wednesday, August 11, 2010. August 11, 2010 12:05 PM. August 11, 2010 1:52 PM. August 11, 2010 1:53 PM. August 19, 2010 6:33 PM. August 19, 2010 9:35 PM. August 20, 2010 10:24 PM. Unleash the Power of Market Testing in your Membership Recruitment.

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Membership Marketing

MAY 25, 2012

This marks the fourth year that Marketing General Incorporated (MGI) has surveyed associations to better understand what is going on in the membership market and what is working best to recruit members, engage new members, renew existing members, and reinstate former members. Unleash the Power of Market Testing in your Membership Recruitment.

Marketing 40

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Membership Marketing

JULY 1, 2010

Thursday, July 1, 2010. In the July issue of Associations Now , I had the opportunity to write an article highlighting some of the key strategies needed for a growing and thriving membership ranging from acquisition to engagement to renewals. at Thursday, July 01, 2010. Labels: ASAE , Associations Now , Growth Strategy.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

JULY 5, 2011

Growth in new member recruitment appears to be a big driver in membership growth. These results are significantly better compared to both 2010 and 2009. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. ► 2010. (46). Cost of Wrong Strategy.

Report 40

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Membership Marketing

DECEMBER 11, 2009

Over the next couple of weeks, I am beginning to work on the questionnaire for the 2010 version of the Membership Marketing Benchmarking Survey. Labels: 2010 Benchmarking Survey. I will add that to the report for 2010. Unleash the Power of Market Testing in your Membership Recruitment. ► 2010. (46).

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Membership Marketing

MAY 3, 2010

Monday, May 3, 2010. at Monday, May 03, 2010. May 4, 2010 2:32 PM. May 5, 2010 4:16 PM. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. ▼ 2010. (46). Here’s How to Engage Your Members. 2010 Benchmarking Survey. (14).

Price 40

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Membership Marketing

NOVEMBER 15, 2010

Monday, November 15, 2010. at Monday, November 15, 2010. November 16, 2010 6:22 AM. November 18, 2010 4:37 PM. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. ▼ 2010. (46). Using Social Media to Recruit Staff.

Price 40

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