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SXSW is here! Association Weekly Wrap-Up for March 8th!

YourMembership

We know that there are key points when recruiting new members to any organization that are crucial to survival. But focusing only on recruitment can be a big mistake if you are ignoring the qualities, characteristics and attributes that attracted members in the first place. Ahhh…the Alan Parsons Project. by Megan Rockett.

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You’ve Got to Read This: February 3, 2011

Reid All About it

Social media can be a catalyst for positive organizational change. Hue , author of Social Media at Work: How Networking Tools Propel Organizational Performance , at Thomas Clifford’s blog, we learn how using social media can foster staff engagement and motivation. Chief Content Officer? Glad she's safe!

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Membership Marketing Blog: Fundraising with Social Media

Membership Marketing

Fundraising with Social Media. In the March edition of Associations Now , Andrew Lang highlights a social media success story titled Tweeting for Dollars. Labels: Social Media. There is no doubt that social media efforts can be a challenge. Fundraising with Social Media.

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Member feedback helped both BADMINTON England and England Netball to grow their membership

Optimist Consulting

I was recently asked to talk about social media and sporting membership governing bodies at the MemCom conference; you can download my presentation here. Below, I outline the two projects they talked about and what worked for them: BADMINTON England. Since 2010, 40,000 women have played through the ‘Back to Netball’ programme.

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2010 Membership Marketing Benchmarking Survey

Membership Marketing

Friday, February 12, 2010. 2010 Membership Marketing Benchmarking Survey: Please Participate. We have just launched the questionnaire for the 2010 Membership Marketing Benchmarking Survey and I want to invite each of you who work for a membership organization to participate. at Friday, February 12, 2010. ▼ 2010. (46).

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Unleash the Power of Market Testing in Your Membership Recruitment

Membership Marketing

Wednesday, January 27, 2010. Unleash the Power of Market Testing in Your Membership Recruitment. And because of the larger quantities and costs involved, testing is a particular necessity and an ideal opportunity when it comes to membership recruitment. at Wednesday, January 27, 2010. March 19, 2010 6:49 AM.

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Ten Top Tips from the Membership Marketing Benchmarking Report

Membership Marketing

Thursday, June 10, 2010. One of the most enjoyable projects that I work on each year is the Membership Marketing Benchmarking Report. For associations with over 5,000 members, direct mail is considered the most effective channel for new member recruitment. at Thursday, June 10, 2010. Labels: 2010 Benchmarking Survey.

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