Membership Marketing

JULY 26, 2011

The other day, I received a comment from the CEO of an organization that basically said, “Hey, your marketing didn’t work” Marketing done properly provides statistically projectable outcomes that can be done with great precision. You ground your projections with the best information that you have at the time.

Marketing 40

Marketing Project Price Survey 40

Membership Marketing

DECEMBER 9, 2010

Thursday, December 9, 2010. In our 2010 Membership Marketing Benchmarking Report with over 400 participating associations, our average renewal rate was 83%. Knowing the Average Tenure of your membership is a crucial data point to use in marketing planning and making long term budget projections. at Thursday, December 09, 2010.

Analysis 40

Analysis Price Survey Virginia 40

Membership Marketing

MARCH 9, 2012

• Membership Tenure – Projecting how long a member will remain with your organization. Unleash the Power of Market Testing in your Membership Recruitment. Fundraising with Social Media. ► 2010. (46). 2010 Benchmarking Survey. (14). Membership Recruitment. (4). Social Media. (5).

Marketing 40

Marketing Price Analysis Survey 40

Association Adviser

MARCH 19, 2013

As we go live with this issue, the stock market is near its all-time high, housing prices are rebounding in most parts of the country and the jobless rate has significantly improved since we launched Association Adviser in March 2010. A look at how times have changed in just three years: Biggest changes since 2010. Michelle Mason, ASQ.

New York City 60

New York City New York California Video 60

Membership Marketing

FEBRUARY 21, 2011

This is where I think social media plays a role. Last year I had written a post entitled Social Medial: Manure or Pearls? Social media is one answer to where we collaborate, but my answer is membership in an association. Unleash the Power of Market Testing in your Membership Recruitment. ► 2010. (46).

Innovation 40

Innovation Marketing Price Survey 40

Membership Marketing

APRIL 22, 2011

The 2010 U.S. Digital Year in Review Report showed that “Web-based email is waning: Total usage of web-based email dropped 9% in 2010 with more precipitous declines occurring among younger age groups, particularly teenagers. This follows a substantial growth in the use of email from 2009 to 2010. Only 13.6% Tony Rossell.

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

FEBRUARY 16, 2011

To thank you for your participation in this best practices research project, I will send you a copy of the final report. Unleash the Power of Market Testing in your Membership Recruitment. ► 2010. (46). 2010 Benchmarking Survey. (14). Membership Recruitment. (4). Social Media. (5). 5 months ago.

Survey 40

Survey Marketing Price Analysis 40

Membership Marketing

JANUARY 29, 2010

Friday, January 29, 2010. “The project’s value lies in discerning the often subtle differences between two well-matched organizations – what one association did or didn’t do to give it a performance or financial edge on its counterpart” (page 8). at Friday, January 29, 2010. Speaking Engagements.

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

FEBRUARY 5, 2010

Friday, February 5, 2010. Here are three examples of how you can project your future membership. at Friday, February 05, 2010. February 6, 2010 7:16 AM. February 10, 2010 10:30 AM. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2010. (46). Speaking Engagements.

How To 40

How To Analysis Price Survey 40

Association Subculture

AUGUST 26, 2011

I just interviewed 200 association executives in my most recent research project. In large part, we use an organic recruitment process that many times results in our pulling potential job candidates from our own social networks that may be more homogenous than we might wish. social media. (3). ► 2010. (24).

Association Management 100

Association Management United States Education Leadership 100

Membership Marketing

JANUARY 27, 2011

It might be because of vacancies, special projects, or large events. Theoretically, an association could carry staff for these situations, but this might add extra costs for salary, benefits, computers and software, office space, and recruitment or severance. Unleash the Power of Market Testing in your Membership Recruitment.

Marketing 40

Marketing Price Survey Recruiting 40