Membership Marketing

APRIL 4, 2012

Wednesday, April 4, 2012. Fast Facts from the 2012 Membership Marketing Benchmarking Report. We have started compiling the data for the 2012 Membership Marketing Benchmarking Report. • 86% of associations officially use Facebook as part of their social media. at Wednesday, April 04, 2012. Publications.

Report 40

Report Marketing Price Survey 40

Membership Marketing

MAY 25, 2012

Friday, May 25, 2012. Just Released: The 2012 Membership Marketing Benchmarking Report. It is my pleasure to announce the release of the 2012 Membership Marketing Benchmarking Report. I hope that you find the 2012 Report of help as you seek to maximize the membership results for your organization. at Friday, May 25, 2012.

Marketing 40

Marketing Report Price Survey 40

Membership Marketing

JULY 12, 2010

Practical Uses of Social Media for Association Marketing. Of course, the topic of social media came up for conversation. As I was thinking about it this week, I came across a post on the LeaderConnect blog that summed up many of my thoughts on the practical uses of social media really well. Tony Rossell.

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

JANUARY 26, 2012

Thursday, January 26, 2012. Participation Grows for the 2012 Membership Marketing Benchmarking Report. We have closed the questionnaire for the 2012 Membership Marketing Benchmarking Report and I am happy to report that we had the highest level of participation ever. at Thursday, January 26, 2012. ▼ 2012. (18).

Marketing 40

Marketing Price Report Survey 40

Beth Kanter

NOVEMBER 2, 2012

I also wanted to learn what their techniques would be for using social media ambassadors and experience it as a social media ambassador first-hand so it could help me advise nonprofits. Empathy is an excellent marketing strategy tool. What is a social media ambassador? In what ways?

Social Media 28

Social Media Recruiting Recruitment Process 28

Membership Marketing

OCTOBER 19, 2010

Why Share the Wealth through Membership Recruitment? This past weekend, I was in Chicago doing some membership presentations and spoke with members of one group who asked, “Why should I recruit members for the organization? Labels: Member Benefits , Membership Recruitment. ► 2012. (18). Speaking Engagements.

Recruiting 40

Recruiting Recruitment Price Chicago 40

Membership Marketing

APRIL 9, 2010

The Correlation of Social Media Usage and Membership Growth. Today I took a look at official usage of social media by associations cross tabulated with associations reporting either membership growth or decline. First of all, there has been an explosion of the use of social media in associations.

Social Media 40

Social Media Survey Report Case Study 40

Off Stage

APRIL 12, 2011

12, 2011 - Jumpstart 2012: A Planning Tool for AEs to Use. Well, I reply, I’ve got some useful tools I’ll share as a part of Jumpstart 2012. I’m not all talk: a part of Jumpstart 2012 is some tools that will help you take back your role as the Association Executive. Begin recruiting new Directors.

Tools 40

Tools Leadership Resources Project 40

Membership Marketing

DECEMBER 28, 2011

How to Recognize a Good Strategy? We are told that the organization is going to launch a bold new strategy. In sports, we see the impact of strategy played out in game situatons right before our eyes. ” All of these items have their place, but they should not be mistaken for a strategy. .” “1.

Strategy 40

Strategy How To Marketing Price 40

Jamie Notter

MAY 16, 2012

Posted May 16, 2012. He is ridiculously smart, and a fellow Que author–his book is called Social Media ROI. But I have to be careful not to fall into the trap of viewing the military from a solely “Hollywood” lens, where drill sergeants make recruits do stupid or humiliating things to toughen them up.

Social Media 70

Social Media Leadership Innovation Recruiting 70

Membership Marketing

MAY 4, 2010

What Strategy Leads to Membership Growth? In our Membership Marketing Benchmarking Study this year, we asked participants to tell us their membership growth strategy. Labels: 2010 Benchmarking Survey , Growing Membership , Growth Strategy. Unleash the Power of Market Testing in your Membership Recruitment. ► 2012.

Strategy 40

Strategy Marketing Price Survey 40

Membership Marketing

JANUARY 27, 2010

Unleash the Power of Market Testing in Your Membership Recruitment. And because of the larger quantities and costs involved, testing is a particular necessity and an ideal opportunity when it comes to membership recruitment. Testing in membership recruitment allows your organization to market more efficiently. Publications.

Recruiting 40

Recruiting Recruitment Marketing Price 40

Membership Marketing

JUNE 18, 2012

Monday, June 18, 2012. Much of the data reported in the recently released 2012 Membership Marketing Benchmarking Report was very encouraging. Many organizations are seeing growth in membership and using great tools to recruit, engage, and retain members. at Monday, June 18, 2012. July 26, 2012 10:07 AM. Newer Post.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

NOVEMBER 11, 2011

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. So here are five basic elements that I think are important to consider in putting together a membership recruitment program. Speaking Engagements.

Marketing 40

Marketing Recruiting Recruitment Price 40

SCD Group

JULY 25, 2012

Wednesday, July 25, 2012. Two months ago, I wrote an article detailing what I perceived (and still perceive) as some of the most pressing failures of contemporary association recruiting tactics. Labels: associations , Maddie Grant , mentoring , SCD Group , Social Fish. Strategy | Content | Discovery. at 7:38 PM.

Recruiting 40

Recruiting Recruitment Social Media Content 40

Membership Marketing

MARCH 12, 2012

Monday, March 12, 2012. • Year over year new member recruitment. at Monday, March 12, 2012. March 20, 2012 1:26 PM. March 20, 2012 1:32 PM. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2012. (18). Fundraising with Social Media. Speaking Engagements.

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

JANUARY 4, 2011

Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. But what I particularly appreciate about Open Community is the clear call to purpose and focus for social media. Tony Rossell.

Marketing 40

Marketing Social Media Case Study Price 40

Jamie Notter

JULY 18, 2011

We need more workplaces where people understand the genesis of the differences, not so we can develop catchy new recruitment campaigns that will score us more Millennials, but so we can ask better questions of our coworkers, experiment with more flexibility in our systems, and solve tough problems in ways that work better for everyone.

millennials 70

millennials System Social Media Recruiting 70

Association 141+

SEPTEMBER 26, 2011

Typically this is done by examining a list of open volunteer positions, making a call or directly recruiting potential candidates, and then slotting them into their roles. In my experience with volunteering (and recruiting volunteers) it's often the overlooked skill set of the volunteer that can be a big benefit to the organization.

Social Media 40

Social Media Louisville Recruiting Recruitment 40

Membership Marketing

JUNE 20, 2012

Wednesday, June 20, 2012. So Why Test in Membership Recruitment? After my last post, you might say to me, “So what’s wrong with not doing market testing in my membership recruitment program?” at Wednesday, June 20, 2012. Unleash the Power of Market Testing in your Membership Recruitment.

Marketing 40

Marketing Price Discount Recruiting 40

Association Adviser

JANUARY 21, 2014

This three-part series will help you use data to improve your marketing strategies and, ultimately, your bottom line. Part 3 will discuss measuring your data through branding, social media and website scorecards. That’s more than double the number we counted in 2012. The discussion around the CDO title began in 2012.

North Carolina 60

North Carolina Tools Analysis United States 60

SCD Group

JULY 11, 2012

Wednesday, July 11, 2012. Recruit members or donors? Your existing content efforts (including social media activities) should be assigned to measurable marketing objectives: 1) Membership Recruitment and Retention. September 4-6, 2012. Strategy | Content | Discovery. ▼ 2012. Causeaholic.

Content 40

Content Marketing Columbus Ohio 40

Membership Marketing

MARCH 27, 2012

Tuesday, March 27, 2012. at Tuesday, March 27, 2012. March 29, 2012 11:51 AM. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2012. (18). Fundraising with Social Media. Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.".

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

NOVEMBER 1, 2010

Maximizing your Website as a Tool for Membership Recruitment. When an opt-in is captured, we have found that these leads are some of the highest responding lists for membership recruitment campaigns. Hey Tony, I think this strategy is a no-brainer. Unleash the Power of Market Testing in your Membership Recruitment.

Tools 40

Tools Marketing Recruiting Recruitment 40

Spark Consulting

MARCH 6, 2014

Volunteer Match’s 2012 Millennial Impact Report. Any tips on recruiting for larger commitment volunteering, like authoring a magazine article? The other strategy is to have the senior staff recommend their junior staff as volunteers. Just as you do for membership, actively and intentionally recruit them for volunteer positions.

millennials 150

millennials Certificate Project Committee 150

Membership Marketing

NOVEMBER 4, 2010

In my last post, I noted the importance of building a mechanism to capture leads that come to your website through SEO, SEM, social media, third party links, or online ads. Unleash the Power of Market Testing in your Membership Recruitment. ► 2012. (18). Using Social Media to Recruit Staff.

Social Media 40

Social Media System Price Survey 40

Membership Marketing

MARCH 9, 2012

Friday, March 9, 2012. at Friday, March 09, 2012. March 9, 2012 4:27 PM. April 13, 2012 11:02 AM. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2012. (18). Fundraising with Social Media. Quick clicks: July 26, 2012. 2012 Benchmarking Survey. (7).

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

APRIL 9, 2010

The Push and Pull of Membership Recruitment. However, we live in a time of exciting change and the paradigm for membership recruitment is changing with it. Today, effective membership recruitment often includes a pull strategy as part of the marketing mix by taking advantage of online opportunities and social networking tools.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

JANUARY 19, 2012

Thursday, January 19, 2012. at Thursday, January 19, 2012. January 19, 2012 9:10 AM. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2012. (18). Participation Grows for the 2012 Membership Market. Quick clicks: July 26, 2012. 2012 Benchmarking Survey. (7).

Marketing 40

Marketing Cost Price Survey 40

Membership Marketing

SEPTEMBER 13, 2010

More Marketing Channels Available for Membership Recruitment. He wrote, “I believe that many, if not most, of the organizations pursuing this strategy will not be able to sustain this pace (or spend) to keep up with all these new channels. Labels: Marketing Media , Membership Recruitment. ► 2012. (18).

Marketing 40

Marketing Price Recruiting Recruitment 40

Membership Marketing

APRIL 10, 2012

Tuesday, April 10, 2012. In our soon to be published 2012 Membership Marketing Benchmarking Report , we asked associations to tell us first whether they offered a specific program or service and then the proportion of their members that participated in it. at Tuesday, April 10, 2012. April 10, 2012 10:31 AM. Publications.

Products 40

Products Survey Social Media Price 40

Membership Marketing

JULY 17, 2012

Tuesday, July 17, 2012. You also will have difficulty recruiting a new member if you cannot identify who top prospects are for membership. Recruitment -- when prospects choose to join you. Successful membership organizations put in place a very pro-active recruitment plan as part of the lifecycle. July 17, 2012 9:39 PM.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

JANUARY 19, 2010

Just now, in response to some social media dialogue comparing associations to the plight on today’s newspapers, I shared the link with my perspective. Unleash the Power of Market Testing in your Membership Recruitment. ► 2012. (18). Quick clicks: July 26, 2012. 2012 Benchmarking Survey. (7).

Marketing 40

Marketing Social Media Price Survey 40

Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. Unleash the Power of Market Testing in your Membership Recruitment. Let"s Talk!

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

DECEMBER 30, 2011

We look forward to more great insights from you in 2012. I hope you have a great 2012. Unleash the Power of Market Testing in your Membership Recruitment. ► 2012. (18). How to Recognize a Good Strategy? Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.".

Tools 40

Tools Marketing Price Report 40

SCD Group

JUNE 10, 2012

Sunday, June 10, 2012. How to Monitor Your Social Media Presence in 10 Minutes a Day This is an excellent 24-page ebook prepared by HubSpot’s Rebecca Corliss. Increase Volume (Quantity) of Recruitment Efforts. 2 comments: Leadership Questionnaire June 11, 2012 5:54 AM Useful information. ▼ 2012.

eBook 40

eBook Tools Recruiting Recruitment 40

Membership Marketing

JULY 22, 2010

Email Usage Up, but Effectiveness Rated Lower for Membership Recruitment. Interestingly, when asked to rate the effectiveness of using email to recruit new members, those who said that email was the “most” effective channel, dropped from 24 percent in 2009 to 10 percent in 2010. Speaking Engagements. Speaking Engagements.

Recruiting 40

Recruiting Recruitment Survey Price 40