Association Adviser

JUNE 18, 2013

Not showing advertisers the ROI of investing in your media can cost your association six to eight times as much effort and potential revenue as doing something to show them ROI. Customize your advertiser recognition through verbal remarks from your CEO, president or executive director, social media, direct mail and board member outreach.

Directory 60

Directory Revenue Social Media Cost 60

Association Adviser

SEPTEMBER 24, 2013

” But that’s not the case in the association world, even as social media, the “free web economy” and for-profit competitors knock on the door. How much has your membership grown during the past 3 years? Source: Association Adviser eNews and Naylor, LLC, 2013. See Did You Know?

Georgia 60

Georgia America Maryland Resources 60

Higher Logic

JANUARY 27, 2020

How Jennifer is movin’ and shakin’ in the community industry: One word: data. Jennifer is using 2020 to dive into AAAE's (the world's largest professional organization for airport executives) rich community data – focusing on how to analyze it, how to best present it, and how they can use it to engage members based on their preferences.

Software 317

Software Industry Strategy Social Media 317

Beth Kanter

SEPTEMBER 24, 2013

Note From Beth: Next month I’m lucky enough to be doing the keynote at Social Media for Nonprofits Conference in San Francisco to share some ideas from my book, “ Measuring the Networked Nonprofit ,” winner of the 2013 Terry McAdam Nonprofit book award.

Social Media 28

Social Media San Francisco Discount Conference 28

Association Adviser

MAY 14, 2013

” Thanks to social media, 4G, iProducts, broadband, wireless, the cloud, Big Data, Skype and apps, we’re now more connected than ever. ” Marcus Underwood, Naylor’s vice president of online media, said video content is now easier than ever to create. Technology cuts both ways.

Technology 60

Technology Video Social Media Georgia 60

Beth Kanter

NOVEMBER 7, 2014

In 2013, Zoe Amar and Matt Collins, digital strategy consultants for nonprofits, started the “ Social CEOs Award ” after being inspired by LinkedIn’s top 30 social CEOs list. 93% of employees think social CEOs are better equipped to handle a crisis. Social media is just another form of communication.

Social Media 28

Social Media Case Study Recruiting Recruitment 28

Associations Live

FEBRUARY 4, 2014

You know they exist, so know how to be prepared. From 990 changes in 2013. Membership Networking Group Customizing the Membership Experience for the Generations Use social media with mission to delight. Dealing with various states / Nexus sales tax issues - every state is different, research what is required.

Review 40

Review Resources Social Media Recruiting 40