2014 Communications millennials Social Media 
Association Adviser
DECEMBER 17, 2013
Many associations lack member communication plans that are fully integrated. Tracy Tompkins , group publisher for Naylor LLC , said she’s surprised by the number of associations that make decisions about member communications from the “confines of their staff or board room.” What surprised us most in 2013?
Association Adviser
DECEMBER 10, 2013
As social media consumes more marketing time, money and members’ attention, associations need to measure its impact and ROI more efficiently. This embrace of technology that makes association life easier should be applauded and further supported in 2014. Attempting to measure social media.
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Reid All About it
JUNE 3, 2014
I was fortunate enough to come away from the 2014 digitalNow conference in Nashville both recharged and inspired thanks to being surrounded by smart people, good friends, savvy conference organizers and the very cool city of Nashville. Gordon Kennedy and Wayne Kirkpatrick opening digitalNow 2014 (photo by Bill Sheridan). …if
YourMembership
FEBRUARY 27, 2014
This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. Younger members, especially millennials, have experienced technology as a key component of their entire education experiences, have expectations that will put pressure on associations not investing in current technology.
Achieve
SEPTEMBER 11, 2014
This year, as an important resource and add-on to the 2014 Millennial Impact Report, we’ve worked with Millennial employees across the country to conduct video-recording user tests. You can actually watch clips of Millennials to discover better insight into what the next generation workforce wants from company cause work.
Association Adviser
MAY 20, 2014
For the first time in history, four distinct generations of adults are now socializing, communicating and actively participating in the workplace. Four distinct generations of adults are now socializing, communicating and actively participating in the workplace. Gen Y or Millennials. Tom Hubler. Baby Boomers.
Associations Now
APRIL 10, 2014
Here’s a look at how to better communicate benefits information. According to a new survey [PDF] by employee engagement and communications company GuideSpark, 43 percent of millennials and 30 percent of non-millennials are not reading most of their handbooks. According to MetLife’s 2014 “ U.S.
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