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Goodbye e-learning

Aaron Wolowiec

So when I came across “Association Learning + Technology 2014,” a recent report by Jeff Cobb and Celisa Steele , founders of consulting firm Tagoras , imagine my delight! Young or old, technology has redefined the way we learn and work. percent – indicated they use some form of technology-enabled learning.

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The makings of marketing mavens

Aaron Wolowiec

The 2014 State of Digital Marketing in Associations benchmarking study was administered mid-October through mid-November, with membership associations holding the largest response rate. E-mail, event and content marketing are the top ranked tactics in terms of effectiveness. Embrace content. But what about tactics?

Marketing 100
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Monday Buzz: Finding Profitability in Virtual Events

Associations Now

Virtual events aren’t just a flashy show of technology for your association; they can also turn a profit. “The virtual track had to be interactive, easy for staff to put together, easy for virtual attendees to come and go, and not technologically challenging for staff or attendees,” Tucker writes. .

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Lessons From Super Mario Run’s Business Model Stumble

Associations Now

Despite being a pretty solid game, it got savaged by reviewers thrown off by the price tag. See, Nintendo’s business model for the game is similar to the one that worked for games the company has sold over the last 30-plus years: You pay a double-digit price tag for the product, and you get a pretty good game. Goomba Gripes.

Price 58
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Association Provides Google-Eyed View of Its Tradeshow

Associations Now

That was the intent of the Washington Restaurant Association, which used Google Glass to livestream its 2014 Northwest Foodservice Show in Seattle April 13-14. All of the livestreamed content will live on now that the event is over. For now, Nepomceno encouraged other associations looking into using the technology not to be wary of it.

Seattle 40
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Friday Buzz: Make Hybrid Membership Work for You

Associations Now

It requires a lot of analysis—of your membership (and what they’re comfortable with), of your market share, of what other associations are doing, of your pricing—and taking into account all of those things when making a decision. "Create useful content"] #assnchat. — Elizabeth Engel (@ewengel) November 7, 2014.

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Attention Nonprofit #DataNerds: A Few Recent Research Studies on Data, Technology, Funding, and Trends

Beth Kanter

In the last few weeks, there have been a few good research studies and web sites relaunched that cover technology, data, funding, and trends. Here’s a roundup. Collaborative Technologies: Helping Funders Work Together Better. 2014 Nonprofit Content Marketing: Benchmarks, Budgets and Trends—North America.