Association Adviser

MAY 20, 2014

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. It shows all too clearly that social media is still considered a broadcast medium by many associations. percent agree); member recruitment (10.8 That’s a huge missed opportunity. percent agree).”

Social Media 60

Social Media Communications Content Strategy 60

YourMembership

AUGUST 7, 2014

We recently held a webinar called Flipping the Membership Equation: Thinking Different About Member Retention and Recruitment. In the webinar we highlighted the work being done at the Association of Otolaryngology Administrators (AOA) to recruit and retain new members. That’s where member engagement lives. See you in NashVegas!

Member Engagement 150

Member Engagement Nashville Software Recruiting 150

YourMembership

APRIL 24, 2014

Last week we shared the most noteworthy association management concepts from the Xperience2014 Customer Conference, held March 31 – April 1, 2014 at the Vinoy Renaissance Resort in St. Ben Martin, CAE and Chief Engagement Officer at Online Community Results , shared his valuable insights on the significance of social media.

Marketing 150

Marketing Social Media Resources Content 150

Associations Now

SEPTEMBER 10, 2014

I’m just going to let the following numbers from an association member-recruitment campaign speak for themselves: Total cost for recruitment campaign: $25,000. Rather than standing idly by, ICF leveraged an external social network for membership growth. New members enrolled: 1,899. Dues per member: $245.

Recruiting 40

Recruiting Recruitment Social Media millennials 40

YourMembership

FEBRUARY 27, 2014

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. An increase in the cost of providing programs and services as membership numbers and dollars decline. And those looking at “free” or low cost solutions are discovering that they often do not serve their members’ needs.

Case Study 150

Case Study Arizona Social Media Revenue 150

Higher Logic

JANUARY 29, 2019

Will you use marketing automation, snail mail, online community, word of mouth, search engines, social media, or a combination of tools? Try this: If you’ve successfully recruited someone from another department to help execute your member engagement strategy, see if they’ll co-present with you. How often will you communicate?

Member Engagement 257

Member Engagement Strategy Tools Content 257

Associations Now

MARCH 20, 2014

While many nonprofits are planning to hire new staff in 2014, the sector is largely lacking when it comes to implementing formal recruitment strategies, according to a new study. This includes social media recruiting. Talent is a key ingredient to any organization’s well-being.

Recruiting 40

Recruiting Recruitment Survey Resources 40