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New Member Engagement – Looking For Value Beyond the Welcome Kit

YourMembership

We recently held a webinar called Flipping the Membership Equation: Thinking Different About Member Retention and Recruitment. In the webinar we highlighted the work being done at the Association of Otolaryngology Administrators (AOA) to recruit and retain new members. That’s where member engagement lives. See you in NashVegas!

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You Won’t Believe the ROI on This Member Recruitment Campaign

Associations Now

I’m just going to let the following numbers from an association member-recruitment campaign speak for themselves: Total cost for recruitment campaign: $25,000. Then they adapted existing membership recruitment material to be used in the ads, InMail, and updates, all of which pointed to a dedicated landing page.

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Disruptive Advocacy Strategies

Potomac Core

Can Disruptive Advocacy Strategies unlock industry growth and cost saving opportunities for your members in a slow growth economy? For example, through survey research in 2014, the Global Cold Chain Alliance identified key business outcomes that matter most to its members. According to the Conference Board , U.S.

Strategy 100
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Refocusing on Jobs and Education in 2015

YourMembership

At the beginning of 2014 we started a conversation on the importance of a career center strategy for associations, especially in light of social networking giant LinkedIn’s aggressive efforts to become the leading online job board aggregator. Associations have an opening to be a driving force in this arena.

Education 150
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The World of Opportunities for AMCs: A YM Perspective

YourMembership

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. An increase in the cost of providing programs and services as membership numbers and dollars decline. And those looking at “free” or low cost solutions are discovering that they often do not serve their members’ needs.

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Why It’s Important to Invest in Talent Acquisition

Associations Now

While many nonprofits are planning to hire new staff in 2014, the sector is largely lacking when it comes to implementing formal recruitment strategies, according to a new study. This includes social media recruiting. Find out why greater investment in talent management could help nonprofits better achieve their missions.

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Association Brain Food: 10.6.23

Reid All About it

Another take on the young professional recruitment challenge comes from James Young of Product Community. The writing has been on the wall for a long time—follow the link in the story to the 2014 memo written by a former ED. Hear how to reduce costs across your events program. Next gen membership #2. Association staff retention.

Revenue 256