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11 Elements of a Winning Member Engagement Strategy

Higher Logic

Achieving great engagement requires a commitment to a great member engagement strategy. Why is a Member Engagement Strategy So Important? And the first step to improving member engagement is creating a winning member engagement strategy. How Do You Create an Effective Member Engagement Strategy?

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Disruptive Advocacy Strategies

Potomac Core

Can Disruptive Advocacy Strategies unlock industry growth and cost saving opportunities for your members in a slow growth economy? As increasing regulatory oversight dominates the federal and global landscape, building an agency focused strategy on behalf of your members can pay dividends for the industry and for your association.

Strategy 100
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Association Brain Food: 10.6.23

Reid All About it

Another take on the young professional recruitment challenge comes from James Young of Product Community. The writing has been on the wall for a long time—follow the link in the story to the 2014 memo written by a former ED. Next gen membership #2. The organization’s outgoing treasurer describes the financial situation as “dire.”

Revenue 259
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Refocusing on Jobs and Education in 2015

YourMembership

At the beginning of 2014 we started a conversation on the importance of a career center strategy for associations, especially in light of social networking giant LinkedIn’s aggressive efforts to become the leading online job board aggregator. So where are we at the start of 2015?

Education 150
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The World of Opportunities for AMCs: A YM Perspective

YourMembership

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. An increase in the cost of providing programs and services as membership numbers and dollars decline. And those looking at “free” or low cost solutions are discovering that they often do not serve their members’ needs.

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Defining the Right Ends Takes Time

Eric Lanke

As part of that adoption, they wrote their own Governance Policy, which attempted to spell out, as clearly as possible, the differing roles between the Board and the staff executive when it came to strategy and execution. Here are the actual clauses from that document: “Ends” determination is a pivotal duty of the Board.

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Top 5 Association Marketing Takeaways from Xperience2014

YourMembership

Last week we shared the most noteworthy association management concepts from the Xperience2014 Customer Conference, held March 31 – April 1, 2014 at the Vinoy Renaissance Resort in St. Utilize NeuroMarketing Strategies. Petersburg, FL. 3) Demonstrate how you will eliminate your members’ pain, and. (4)

Marketing 150