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Social Media Roundup: How to Evaluate a Constituent Management System

Associations Now

Also: A social media celebration of our second birthday. So in today’s Social Media Roundup, we highlight a new white paper geared specifically to explaining membership software. — ASI (@advsol) October 8, 2014. — Associations Now (@AssociationsNow) October 8, 2014. Who wants cake?

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The World of Opportunities for AMCs: A YM Perspective

YourMembership

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. These include: How to remain a relevant concern for their members and industry they serve. How to keep up with the changing demands driven by technology advances. Social media/community.

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How to Gain Strategic Insight from Digital Metrics

Association Adviser

Develop a theory about how digital media should help your association achieve its goals, such as member recruitment, retention, engagement or conference attendance. Here a leading food brand sought to increase sales through a stepped-up use of social media. Two examples show how to fit measures into the framework.

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Food for Thought: Advance Reading for #ASAE14

Associations Now

Heading to the 2014 ASAE Annual Meeting & Exposition in Nashville? In advance of 2014 ASAE Annual Meeting & Exposition , several expert content leaders shared their wisdom in articles and interviews with Associations Now. ” by Kristin Clarke, Associations Now , May/June 2014. Game Changers. Session: Kenneth W.

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Is Junk Cluttering Association Membership Appeals?

SCD Group

One day''s snail mail (Left); Inserts in Sunday paper (right) You’ve crafted a well-designed, well-worded appeal to recruit new members. Your brilliant appeal probably did not break through the clutter of your recipient’s inbox (whether that is a snail mail box, social media or email. The call to action grabs the recipient.

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Lunchtime Links: Peyton Manning’s Omaha Shoutout

Associations Now

Plus, how to ensure your association’s SEO practices don’t fall victim to Google. How one QB brought extra publicity to the Gateway to the West in today’s Lunchtime Links: We certainly appreciate all the love from #PeytonManning :) #OmahaOmaha. — Official Omaha Info (@VisitOmaha) January 12, 2014. Omaha, Omaha!

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Have You Heard? Tips on Word-of-Mouth Marketing

Associations Now

Not sure how? A recent survey of academics found that word-of-mouth marketing can play a significant role in helping to recruit them into scientific societies. According to the “ 2014 Membership Marketing Benchmarking Report ” [PDF] from Marketing General, Inc., Here are some words of advice from three marketing insiders.

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