YourMembership

OCTOBER 16, 2014

I was talking with an association executive recently about their social media and online community efforts and was surprised to learn that they were considering turning off their integrated online community in favor exclusively using the LinkedIn group page for their association.

Social Media 150

Social Media California Class Revenue 150

Associations Now

FEBRUARY 18, 2014

Learn more in today’s Social Media Roundup: Learn From GitHub. — Michael Tydings (@MJTydings) February 14, 2014. What do you think about this #membership recruitment strategy? — MultiView Partners (@MV_Partners) February 17, 2014. Know a coder or two? Read on for more insights from Reid. (ht

Social Media 40

Social Media Recruiting Recruitment Project 40

Membership Marketing

JUNE 25, 2014

It is my pleasure to announce the release of the 2014 Membership Marketing Benchmarking Report. The 2014 Report includes new questions related to social media usage, email frequency and open rates, and who pays membership dues (individuals or companies). 2014 Benchmarking Survey'

Report 40

Report Marketing Survey Social Media 40

YourMembership

OCTOBER 2, 2014

In February, we discussed how social media giant LinkedIn would be a disruptive force in the job board market in 2014. In June, we highlighted that LinkedIn was moving fast towards their goal , yet niche job boards remained highly effective and extremely popular with recruiters.

Social Media 150

Social Media Revenue Recruiting Recruitment 150

Associations Now

MARCH 31, 2014

Learn more about it in today’s Social Media Roundup: Celebrity Disconnect. From the @guardian "How charities can recruit, retain and distance celebrity supporters": [link] #assnchat #nfp. — Silverbear (@SilverbearLtd) March 31, 2014. — Robyn Davis (@Robyn_WINH) March 26, 2014.

Social Media 40

Social Media Recruiting Recruitment Tips 40

Associations Now

APRIL 22, 2014

Find out how they could be erased with cash in today’s Social Media Roundup: Paying to Avoid Irritation. — Poynter (@Poynter) April 22, 2014. — ViewOnAssociations (@ViewOnAssocs) April 22, 2014. Once you’ve recruited the right board members for the job , what should they be doing in their new role?

Social Media 40

Social Media Newsletter Recruiting Recruitment 40

Associations Now

SEPTEMBER 10, 2014

I’m just going to let the following numbers from an association member-recruitment campaign speak for themselves: Total cost for recruitment campaign: $25,000. Rather than standing idly by, ICF leveraged an external social network for membership growth. New members enrolled: 1,899. Dues per member: $245.

Recruiting 40

Recruiting Recruitment Social Media millennials 40

YourMembership

APRIL 24, 2014

Last week we shared the most noteworthy association management concepts from the Xperience2014 Customer Conference, held March 31 – April 1, 2014 at the Vinoy Renaissance Resort in St. Ben Martin, CAE and Chief Engagement Officer at Online Community Results , shared his valuable insights on the significance of social media.

Marketing 150

Marketing Social Media Resources Content 150

YourMembership

AUGUST 7, 2014

We recently held a webinar called Flipping the Membership Equation: Thinking Different About Member Retention and Recruitment. In the webinar we highlighted the work being done at the Association of Otolaryngology Administrators (AOA) to recruit and retain new members. That’s where member engagement lives. See you in NashVegas!

Member Engagement 150

Member Engagement Nashville Software Recruiting 150

YourMembership

FEBRUARY 27, 2014

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. Social media/community. How to retain members and recruit new members for the future. How to create and drive engagement with a social networking strategy that includes an integrated online community.

Case Study 150

Case Study Arizona Social Media Revenue 150

Associations Now

SEPTEMBER 3, 2015

If you’re searching for a new position and bouncing from job board to job board, you may be missing opportunities (think social media and creating your own blog) to help in the process. If you’re in the market for a new job, are you making use of social media and other online resources to help get a leg up?

Social Media 40

Social Media Texas Sample Recruiting 40

Associations Now

AUGUST 7, 2014

Heading to the 2014 ASAE Annual Meeting & Exposition in Nashville? In advance of 2014 ASAE Annual Meeting & Exposition , several expert content leaders shared their wisdom in articles and interviews with Associations Now. ” by Kristin Clarke, Associations Now , May/June 2014. Game Changers. Session: Kenneth W.

Tennessee 40

Tennessee Nashville Social Media Recruiting 40

Associations Now

MARCH 20, 2014

While many nonprofits are planning to hire new staff in 2014, the sector is largely lacking when it comes to implementing formal recruitment strategies, according to a new study. This includes social media recruiting. Talent is a key ingredient to any organization’s well-being.

Recruiting 40

Recruiting Recruitment Survey Resources 40

SCD Group

NOVEMBER 11, 2014

One day''s snail mail (Left); Inserts in Sunday paper (right) You’ve crafted a well-designed, well-worded appeal to recruit new members. Your brilliant appeal probably did not break through the clutter of your recipient’s inbox (whether that is a snail mail box, social media or email. The call to action grabs the recipient.

Newsletter 40

Newsletter Social Media Recruiting Recruitment 40

Associations Now

JULY 30, 2015

Fewer associations are reporting membership growth this year than in 2014, according to the 2015 Membership Marketing Benchmarking Report. That’s down from the 53 percent that experienced growth in 2014. The study also includes data on recruitment, awareness, social media work, paid dues structures, and association management.

California 40

California Social Media Cost Recruiting 40

Associations Now

SEPTEMBER 9, 2014

.” But KDA’s 20 member companies are just a starting point, according to the association; it plans to recruit new members as the industry expands to new distilleries. And much like a well-aged bourbon, the recruitment effort screams old-school class. — GentlemanDistillery (@gntlmandstllery) August 29, 2014.

Kentucky 40

Kentucky Class Recruiting Recruitment 40

Associations Now

APRIL 3, 2014

Early results from a new study show that recruitment, not renewals, drove member growth for many associations. That’s according to early results from the 2014 Membership Marketing Benchmarking Report , shared by Tony Rossell, senior vice president of Marketing General, Inc. — Amanda Kaiser (@SmoothThePath) April 2, 2014.

Los Angeles 40

Los Angeles Recruiting Recruitment Innovation 40

Associations Now

APRIL 18, 2014

— MultiBriefs (@MultiBriefs) April 17, 2014. Eventbrite Community Manager Sara Altier recommends that event planners recruit a social media expert to monitor hashtags, share photos, and schedule content in advance. Stay 10 Steps Ahead. There are 10 crucial steps forward-thinking #associations are taking: Are you?

Recruiting 40

Recruiting Recruitment millennials Social Media 40

Associations Now

JANUARY 14, 2014

— Official Omaha Info (@VisitOmaha) January 12, 2014. During Sunday’s win over the San Diego Chargers, Denver Broncos quarterback Peyton Manning shouted the city’s name a total of 44 times, causing viewers to take to social media to discuss what the call meant. Omaha, Omaha!

Omaha 40

Omaha San Diego Nebraska Denver 40

Associations Now

APRIL 9, 2015

A recent survey of academics found that word-of-mouth marketing can play a significant role in helping to recruit them into scientific societies. According to the “ 2014 Membership Marketing Benchmarking Report ” [PDF] from Marketing General, Inc., Not sure how? Here are some words of advice from three marketing insiders.

Tips 40

Tips Marketing Social Media Survey 40

Associations Now

DECEMBER 9, 2013

4 The average number of social media presences used by nonprofits, according to the study. Facebook is by far the most popular social network with nonprofits, with 91 percent of respondents having a presence there. But when it works, it really works: 71 percent of the most effective marketers rated web articles as effective.

Content 40

Content Marketing Social Media Newsletter 40

Associations Now

MAY 13, 2014

found that more than 200 million records were lost or stolen in the first quarter of 2014—that’s the equivalent of 93,000 records an hour for those three months. A recent report from information security firm SafeNet, Inc., The Technology Association of Oregon is asking legislators for $5.3

Oregon 40

Oregon Guidelines Social Media Recruiting 40

Associations Now

APRIL 25, 2014

— BizBash (@BizBash) April 24, 2014. Content marketing strategist Jenise Fryatt says your association’s “content is the bait,” and social media can help can reel in niche audiences. Recruiting your office rock stars was just the first step. Dream Within the Realms of Reality.

Innovation 40

Innovation Social Media Recruiting Recruitment 40

Associations Now

SEPTEMBER 28, 2016

Martin says typical association content—magazines, newsletters, whitepapers, research reports, and however those are sliced and diced for social media—only gets people to the top of the marketing funnel. The CRM capabilities are worth the extra investment, though, Martin says, especially for making the membership recruitment pitch.

Case Study 40

Case Study eBook Content Social Media 40

Associations Now

MARCH 12, 2015

According to Instagram CEO Kevin Systrom , users of the social media platform share more than 70 million photos and videos each day. The visual social media platform Instagram continues to rise in popularity. 300M+ The number of users Instagram reported late last year.

New York City 40

New York City Social Media New York Video 40

Associations Now

APRIL 18, 2014

Take some advice from the Association of Donor Recruitment Professionals. Here’s how it worked: Attendees visited the social media lounge to pick up a card that contained two logos related to the meeting. The winning prize: complimentary registration to ASLA’s 2014 meeting.

Iowa 40

Iowa Boston Video Course 40

Associations Now

SEPTEMBER 26, 2014

Social management giant Hootsuite has a new trick up its sleeve that involves an old-school form of social media—the telephone. Fortunately, a social management giant just acquired some technology that will narrow the gap. — Silverbear (@SilverbearLtd) September 26, 2014. Acquisition. Other good reads.

New York 40

New York Social Media Recruiting Recruitment 40

Association Adviser

APRIL 15, 2014

Develop a theory about how digital media should help your association achieve its goals, such as member recruitment, retention, engagement or conference attendance. Here a leading food brand sought to increase sales through a stepped-up use of social media. Let’s take an example from packaged goods.

How To 60

How To Social Media Examples Strategy 60

Association Adviser

JANUARY 21, 2014

Part 3 will discuss measuring your data through branding, social media and website scorecards. ” Some 19 percent of business leaders expect to recruit a CDO in 2014, while 17 percent foresee a CDO appointment, according to a study by Gartner. Part 1 focuses on the emergence of the Chief Data Officer.

North Carolina 60

North Carolina Tools Analysis United States 60

Beth Kanter

APRIL 8, 2014

What’s the best way to recruit and train volunteers on a Giving Day? In Kansas, for example, the Wichita Community Foundation reached out to a local tech alliance to help with social media updates. We plan to update the Giving Day Playbook throughout 2014 with insights as we capture them, so keep checking back for the latest.

Tips 28

Tips Wichita Case Study Kansas 28

Associations Now

AUGUST 20, 2014

— Sarah Sladek (@SarahSladek) August 20, 2014. ” The challenge lies in following through on pledges to implement more inclusive hiring and recruitment practices. (ht — Jim Roberts (@nycjim) August 20, 2014. There’s no better time than the present to combat that pervasive trend. why we need Women Leaders.

Social Media 40

Social Media Video Leadership Recruiting 40

Associations Live

FEBRUARY 4, 2014

50 members made the cold, snowy trek to join MSAE for our second annual Networking Group Day on January 30th, 2014. It was a great way to kick off 2014, showcase and participate in six of MSAE''s networking groups, connect with members and share ideas. Could be within your state, or with a different chapter in another state!

Review 40

Review Resources Social Media Recruiting 40

Higher Logic

JANUARY 29, 2019

Will you use marketing automation, snail mail, online community, word of mouth, search engines, social media, or a combination of tools? Try this: If you’ve successfully recruited someone from another department to help execute your member engagement strategy, see if they’ll co-present with you. How often will you communicate?

Member Engagement 257

Member Engagement Strategy Tools Content 257

MemberClicks

OCTOBER 27, 2023

Video marketing for associations is more important than ever, impacting your association’s rankability and having a direct impact on member recruitment, member engagement, lead generation, revenue, and more. Since 2014, Google has been including video in search engine result pages. Why is Video Marketing Important for Associations?

Video 52

Video Marketing Recruiting Recruitment 52

Aaron Wolowiec

JUNE 17, 2014

It’s a bit confusing as MOOCs are still trying to find their place among social media, 24-7 access to news and a society that thrives on convenience. Rather than making money, an association can build upon a brand while creating ambassadors, who will eventually help recruit members. Some MOOCs are free, but others aren’t.

Mooc 100

Mooc Course Class Education 100

YourMembership

APRIL 14, 2015

Member recruitment, new revenue growth, generational shifts, technology demands, and the need to transform their organizations into “On Demand” service providers to meet the growing demands of their members – some or all of these make up the business climate associations must compete and succeed in today. But back to that BHAG.

millennials 150

millennials Course Recruiting Recruitment 150

Associations Now

OCTOBER 29, 2014

How Taco Bell won the attention of many an online surfer by turning off its website and social feeds. It may be the boldest approach to social media, and media in general, in a long time. — Lowell Aplebaum, CAE (@Lowellmatthew) October 29, 2014. It’s clever.

Strategy 40

Strategy Marketing Social Media Recruiting 40