Potomac Core

AUGUST 3, 2016

Presidential and Congressional Elections, economic performance inside and outside the United States, mergers and acquisitions, baby boomer retirements , terror threats, and technology disruptions will influence whether or not professionals and corporate executives engage in their associations. Engage More and Sell Less.

Member Engagement 100

Member Engagement Strategy United States Survey 100

YourMembership

AUGUST 7, 2014

They were great sources of revenue for… the printing company. Ordered like clockwork, and always needing to be replenished, there was nothing not to like about them – except that was back in 1995 when email, websites, membership software , and many other technology offerings were new and not widely adopted by associations.

Member Engagement 150

Member Engagement Nashville Software Recruiting 150

Reid All About it

OCTOBER 6, 2023

Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.” The writing has been on the wall for a long time—follow the link in the story to the 2014 memo written by a former ED. Host: Professionals for Association Revenue Wed 10/11 at 11 a.m. Association staff retention.

Revenue 256

Revenue Certificate Tools Innovation 256

Potomac Core

MARCH 3, 2020

Factors including Coronavirus Disease , supply chain disruptions , political polarization , innovative technologies, cyber threats, trade policy, shifting consumer attitudes, & workforce shortages all complicate markets. Grew annual revenue from $300,000 to $12 million. 5+% profit margins & 5 years of profits.

DC 232

DC Arlington Virginia America 232

Association Adviser

DECEMBER 17, 2013

Think 365-day-a-year engagement for your events—whether they’re live, virtual or hybrid. Many associations lack member communication plans that are fully integrated. Most associations agree non-dues revenue is essential, but our research shows very few ask advertisers and sponsors for their input. What surprised us most in 2013?

Social Media 60

Social Media Sample New York City Revenue 60

Tom Morrison

JULY 30, 2014

You see, in 2006 we decided the number one strategy in the strategic plan was to put members FIRST.do Look at our key numbers and the increase since 2006: Membership Increase: 13% Dues: 25% Revenue Per Member: 33% Non-Dues Revenue: 132% Associate Sponsorships: 68% Net Worth: 1,058% 98.5%

Member Engagement 40

Member Engagement Newsletter Cost Communications 40

YourMembership

FEBRUARY 27, 2014

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. It was our opinion that these associations were in the greatest need of the help the technology we were building could provide. These include: How to remain a relevant concern for their members and industry they serve.

Case Study 150

Case Study Arizona Social Media Revenue 150