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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Even if your association is trapped in a sea of competition, you can change course and sail toward possibility. Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. Blue Ocean Strategy has the ring of a concept shaped by technology.

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Refocusing on Jobs and Education in 2015

YourMembership

At the beginning of 2014 we started a conversation on the importance of a career center strategy for associations, especially in light of social networking giant LinkedIn’s aggressive efforts to become the leading online job board aggregator. So where are we at the start of 2015?

Education 150
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Digital Transformation: It’s All About Culture

Leading Learning

It also requires re-thinking significantly how the stakeholders in your learning business interact, the assumptions they bring to the table, and how new perspectives translate into new strategies. Your association may claim values like collaboration and innovation. But is that really true? Find Maddie at propelnow.co.

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Turning Our Members’ Problems into Opportunities

Smooth The Path

Members want us to solve problems that they can’t solve for themselves – Greg Melia , Director of Membership for ASAE at MASAE’s 2015 mid-year conference. Of course he is right. We see this priority flip in association marketing, innovation and strategy all the time. This is the essence of an association.

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Using Design Thinking for A Foundation’s Investment Strategy

Beth Kanter

What if a funder got real-time input from its grantees and other partners to develop its investment strategy? In 2020, the foundation will close its doors. As part of its sunset strategy , the foundation is developing an initiative to support 21st Century Advocacy. Technology : Cheryl Contee, Fission Strategy.

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Thursday Buzz: LinkedIn’s Big Online Education Buy

Associations Now

Lynda.com offers online educational videos and courses in web development, graphic design, business, and more. Circling Back on 2015 Goals: How’s Your #Association Doing? — MemberClicks (@MemberClicks) April 9, 2015. At SocialFish , contributor Matthew Yeoman offers several subscriber strategies.

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Happy New Year: What’s Your Theme for the Year?

Beth Kanter

I didn’t do a complete unplug, as we’re so dependent on the Internet for information in navigate our daily lives, which is a huge change since I first got online in 1993. And, now with those beautiful sunsets behind me, I look ahead to 2015. I have a couple of New Year’s rituals that help prepare me for a new year.