Velvet Chainsaw

MAY 21, 2015

Offering significant student discounts and experiences, travel grants, and other tactics — including featuring Millennials on the conference program — just aren’t converting a high-enough percentage of younger attendees for many professional societies and conferences. Participatory, Not Sit and Get.

Conference 40

Conference millennials Discount Education 40

Associations Now

JANUARY 13, 2016

Last month, Knowledge@Wharton shared GameStop’s story after Eric Oria, senior director of marketing strategy at GameStop, spoke at the second annual Customer Centricty Summit in San Francisco. Pro members can earn points faster, receive additional discounts and offers, and get a subscription to Game Informer magazine.

San Francisco 40

San Francisco Discount Video System 40

Associations Now

AUGUST 27, 2014

“Over the years we have done 30-day trials, we’ve done 90-day trials, we’ve done discounted first-time new-member packages, and we’ve done marketing campaigns. That has been AOA’s strategy so far. The jury will be out until renewal time, January 1, 2015, when the free memberships will expire.

Sample 40

Sample Nashville Discount Revenue 40

Associations Now

OCTOBER 21, 2016

Even though some associations are assessing whether hosting large-scale tradeshows with aisles of booths is the right strategy to serve their members, the traditional expo floor is a staple that is likely to stay around for a while for many organizations. After all, tradeshows are a huge source of nondues revenue.

United States 40

United States Price Innovation Cost 40

SCD Group

JULY 22, 2012

Discounting fees for the unemployed? Demographic shift – by the year 2015 there will be more Generation Y employees in the workforce than any other age group. “But whether you choose to discount or not, the more important point is that it pays to conduct statistically valid market tests. Newer Post. Older Post.

Discount 40

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Associations Now

JULY 24, 2015

The International Literacy Association had a station at its 2015 Annual Conference. The first person to get to the location could be rewarded with a prize—perhaps a gift card to the association’s bookstore or a discount to next year’s meeting.

California 40

California Video Discount Conference 40

Holly Duckworth

APRIL 14, 2016

Holiday, Thanksgiving, 2015. Bail Business Success Strategy #4: Got Time? Bali Business Strategy #5: I Will Give You A Discount For Luck. Bali Business Strategy #6: Why You Cause Your Self To Suffer. Bali Business Strategy #7: Your Business As An Offering. I boarded a plane the day after U.S.

Price 28

Price Products Strategy Discount 28

Velvet Chainsaw

OCTOBER 14, 2015

These should never be discounted by more than 30%. This pricing strategy is based on intelligence gained from competitive research…what the market will bear. Some apply discounts for first year sponsors to get them in the door. Leadership participation in sponsorship strategy discussions. Market-Based. Value-Based.

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Price Discount Cost Conference 40

Associations Now

SEPTEMBER 29, 2015

And to give its product a boost, the National Coffee Association is brewing several benefits for its members, including live and on-demand webinars, events such as the 2015 Coffee Summit , and the latest research on coffee and caffeine from NCA’s scientific advisory group.

Guidelines 40

Guidelines Discount America Industry 40

Jamie Notter

OCTOBER 27, 2015

On top of the base, your culture must support the unique power that drives your success, tailored to your specific context, market, strategy, and business model. They are the base of a strong culture. The Secret Sauce: Your Unique Recipe. We know you’re not Zappos, so don’t think you have to copy their culture. image credit.

Review 70

Review Sample Discount Analysis 70

Association Adviser

AUGUST 25, 2016

Offer an incentive for early RSVPs – offer gift certificates for local restaurants, movie passes or maybe even discounted advertising. Use the data to create additional marketing strategies. Door Prizes – offer a prize to every nth person who walks into the meeting space, or add the names of attendees into a drawing.

Tips 60

Tips Survey Communications Marketing 60

Velvet Chainsaw

JUNE 11, 2015

Feel-Act-Think According to True Impact Marketing (TIM), a Canadian neuromarketing research and strategy firm, consumer purchase behavior has evolved from Think-Feel-Act to Feel-Act-Think. Here are some of the tactics they use and how you might apply each to your attendance-acquisition strategy. 35 people bought. 19 positive reviews.

Conference 40

Conference Price Discount Social Media 40