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The makings of marketing mavens

Aaron Wolowiec

I was all things communications, media relations and public relations. But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. So where does marketing fit in?

Marketing 100
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8 Tips to Write Emails Your Association Members Will Open

Higher Logic

If you send out different kinds of emails (newsletters, event information, system communications about your technology etc.) Resource: Email Marketing vs. Marketing Automation [Explained]. The same is true of email marketing communications. That is not always the case. Resource: What is an Online Community?

Tips 166
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Great News – America’s Hiring and Associations have a Reason to Celebrate

YourMembership

This good news was echoed in the Manpower Employment Outlook Survey for Q1 2015 where 18,000 US employers reported a positive Net Employment Outlook, and almost 20% anticipated an increase in their staff levels during Q1 2015. “As The fact that the job market is heating up is significant for many associations.

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Association Revenue Trends in the US and UK (Plus 3 Tips for Increasing Your Income)

Higher Logic

By 2015, that had dropped to just 44 percent. Social media advertising. Advertising or sponsored articles in your print magazine or e-newsletter. The UK has seen similar changes. What can you add to your list? Here are a few non-dues revenue streams that you could take advantage of: Videos and podcasts.

Revenue 159
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Gamification: member organizations play for keeps

YourMembership

The following is a guest blog post from Leni Hall, a web support specialist with a focus on social media at YourMembership.com. She is currently pursuing her Bachelors of Science Degree in Internet Marketing through Full Sail University. Gamification is one of the biggest buzzwords in the business world today.

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Top 3 Live Streaming Apps to Humanize Your Organization [Part I]

Slice-Works

Feeling overwhelmed with all this talk about the “next big things” in marketing and social media? Lately BigData and the Internet of Things has created a lot of buzz for marketers. Since Meerkat came onto the market, 20+ Live Streaming apps have followed. But no one broke it down better than Brian Fanzo.

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Top 3 Live Streaming Apps to Humanize Your Organization [Part I]

Slice-Works

Feeling overwhelmed with all this talk about the “next big things” in marketing and social media? Lately BigData and the Internet of Things has created a lot of buzz for marketers. Since Meerkat came onto the market, 20+ Live Streaming apps have followed. But no one broke it down better than Brian Fanzo.