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3 Ways to Improve Membership Acquisition at Your Association

Higher Logic

You don't have to test every communication channel to find out the best way to reach your prospects, thanks to data from fellow associations. As always, make sure your events feature sessions with top experts and your best content in order to clearly communicate value to prospects once they arrive. However, the outlook isn't all bleak.

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Association Learning: Does your Story Inspire Members?

WBT Systems

. “Harley Davidson bikes are twice the price of the same exact Honda bike but will outsell it 13-1 because of community” – Ken Schmidt #HLSF16. David Spinks (@DavidSpinks) November 14, 2016. Telling your story and championing community value for you. Mertz, CAE (@DianaTMertz) November 14, 2016.

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4 ways to use automated emails to strengthen your membership retention activities 

Optimist Consulting

According to MemberWise’s Harnessing the Web report (2016), 65% of membership organisations and associations now use email automation as a key digital activity. Automated emails, when used effectively, can be a good way to deliver a personalised feel to your communications.

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Associations: Solving the Skills Gap with Digital Credentials

WBT Systems

Department of Labor, in December 2016 there were 5.6 In support of its Future of Learning initiative, the AICPA launched a digital badge program in April 2016. The EDUCAUSE badge program includes the following categories of engagement: Community Service, Leadership Development, Communications, Awards and Subject Matter.

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Slack for Nonprofits and Associations

SilkStart

Back in Jan 2016 I wrote a SilkStart Blog article about Slack for Associations. Since then, Slack has evolved to support communities far beyond a single workplace like ours. This article refers to the recent emergence of Slack communities (workspaces) within the Association online space. What does this mean for associations?

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Legacy Donor Stewardship for Associations: What to Know

ISAE

This makes it easier to facilitate the stewardship strategies and communications that drive long-term engagement, and it shows donors that their contributions are especially valued. Organizations of all sizes create special “legacy donor societies” to serve as exclusive memberships for their legacy donors.

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When the Going Gets Tough, Smart Advertisers Dig In

Association Adviser

“Moments of economic turbulence provide the unique opportunity to start new businesses, launch disruptive new products, and strengthen customer loyalty – often at a discount,” writes Andrew J. Case in point: 2016 has been a rough year for businesses that rely on natural resources in Alberta, Canada.