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4 Ways to Re-Embrace SEO in Your Marketing Strategy

Associations Now

With the negative press and declining fortunes of social media suggesting that another path is needed for content marketers, one route that’s emerging is a not-so-dusty throwback: search engine optimization. Then it became second fiddle to social media. Social media, for all its faults, feels more instant and interactive.

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INBOUND Conference: A Sample Agenda for Customer Marketers

Socious

HubSpot’s 2016 INBOUND conference is coming up fast and next week most of us will be hopping on a flight to Boston to attend. Here are our session recommendations for customer marketing professionals at Inbound 2016: Tuesday, Nov. 3:30pm - Social Media is Broken. Gary Vaynerchuk. Anna Kendrick. Alec Baldwin.

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In “Digital Protest,” NAACP Urges Users to Boycott Facebook

Associations Now

The civil rights organization launched a weeklong boycott of Facebook Tuesday, saying it had failed to respond strongly enough to misinformation posted on the platform in 2016 that reportedly aimed to keep African-American voters from the polls. We cannot pay lip service to issues that directly impact and affect us,” Johnson said.

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The Spirit of @GivingTuesday Continues: #MyGivingStory Grant Opportunity

Beth Kanter

Join me for a Twitter Chat about #MyGivingStory at 1pmPST/4pmEST on Tuesday, December 13 th , 2016. Participants include @GivingTues, @magusgalmarini (Agus Galmarini of the Gates Foundation) @ArielAzoff (Social Impact at Medium), @ meansandrew (Head of Philanthropy & Civic Innovation @Uptake ) and me.

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Monday Buzz: How to Improve Your Event Photography

Associations Now

Is improving your association’s photography one of your resolutions for 2016? Plus, The New York Times ranks by engagement, not audience. “Even if you are planning to frame the formal photos, you may use the candid shots for future marketing publications or social media messaging,” White adds.

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Tuesday Buzz: A New Way To Support the Press

Associations Now

Also: Does social media really have ROI for event planners? Based on a new experiment The Boston Globe is trying, maybe. Social Media Switcheroo. Interesting read: Are Meeting Professionals wasting time on Social Media? — Alain Pittet (@Alain_Pittet) November 1, 2016. Other Links of Note.

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Wednesday Buzz: How #Eventprofs Became Famous

Associations Now

. “It is very important to reinforce the value of this amazing community on social media,” she explained. — MemberClicks (@MemberClicks) August 31, 2016. According to New York Magazine ‘s Select All vertical, employees have to do something out of the ordinary to get IT’s attention.