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Don’t Get Too Comfortable at the Top–AI Puts a Twist on Leadership

.orgSource

Our goal was to help association professionals navigate a new technological era or Industry 4.0. leadership is how we christened the skill set we identified for success in digital markets. When we began that project in 2017, we knew business was changing quickly. The leadership qualities we identified hold. Association 4.0

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Are Associations Losing Their Members’ Trust?—The Leadership ColLAB Explores This Critical Question

.orgSource

Is technology tying your audience in knots? Is it possible that your community has doubts about the organization’s credibility? The Leadership ColLAB conference was an opportunity to bring professionals together around what we believe is a critical question. The event was what the association community does best.

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Are You Done With Digital Transformation?

.orgSource

But technology continues to evolve, and we have a choice. One example of this phenomenon that comes to mind is how we will all need to respond to improved AI technology and greater opportunities for customer service and personalization. It’s a journey that begins with leadership and strategy. Is there more to accomplish?

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Why an Annual Content Plan is Paramount to Member Communication Success

Association Adviser

Part 3 of our 2017 Association Communications Benchmarking Study series. Our annual Association Communications Benchmarking Study revealed that nearly 50 percent of survey respondents say they have a single strategy for communicating with all members: Why is this bad? In short, they want it their way.

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Why an Annual Content Plan is Paramount to Member Communication Success

Association Adviser

Part 3 of our 2017 Association Communications Benchmarking Study series. Our annual Association Communications Benchmarking Study revealed that nearly 50 percent of survey respondents say they have a single strategy for communicating with all members: Why is this bad? In short, they want it their way.

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Association Brain Food: 6.23.23

Reid All About it

They describe how technology can help your association do this by strengthening your organization’s culture. As Sheri Jacobs and Lisa Boylan say, AI policies “serve as essential guardrails, guiding associations on how to manage and harness the power of AI technology effectively.” AI usage policy. Marketing benchmarks. 1 CAE credit.

Metro 195
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Strategic Communications Power Membership Value at the American Public Power Association

Association Adviser

We spent some time with Dayak to ask how the association’s integrated media and communications department supports public power and reinforces membership value. Meena Dayak: I’ve worked with the association for a little over three years as the vice president for integrated media and communications.