Association Success

APRIL 16, 2018

Building attendance for our virtual summit, SURGE 2017, presented us with an interesting challenge. The answer to our question came in the form of a partnership with an event tech company called snöball, influencer marketing. After publicly launching SURGE 2017, we immediately received an influx of registrants.

Tools 60

Tools Marketing Newsletter Project 60

Higher Logic

DECEMBER 2, 2019

The nonprofit leverages its community to encourage course attendance and discussion, and uses the community as a virtual conduit to discuss the latest research and collaborate with each other on cases. Started in late 2017, the Daily Carnage Facebook group arose from a marketing agency’s (Carney) daily marking newsletter.

Examples 156

Examples Software Newsletter Review 156

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Association Adviser

DECEMBER 11, 2018

Every association is different, of course, and one way of communicating might work well for one association but not another. Here are the top 10 individual communication channels from our 2018 survey: There’s not much change in the top five from 2017’s list. However, our survey finds plenty of commonalities among our respondents.

Communications 62

Communications Social Media Newsletter Survey 62

Association Adviser

MAY 15, 2017

There are opportunities to place sponsored editorial or advertising in pretty much every type of publication: newsletter, magazine, member directory, show guide, mobile app – even SMS campaigns can carry the name and website of a sponsoring organization. Publication advertising can take the form of sponsored text messages.

Revenue 61

Revenue Press Release Newsletter Directory 61

Association Adviser

MARCH 13, 2018

According to the 2017 Naylor Communications Benchmarking Report , print magazines continue to be among the most highly rated member communications channels – 68 percent of all association executives surveyed consider their member magazine very or extremely valuable. Does your association’s publication have members saying, “Wow!”.

Directory 61

Directory Communications Content Survey 61

Associations Now

JANUARY 31, 2017

Long neglected as part of the communications conversation, emails have become more essential than ever in 2017. It’s made a huge difference in the ability to put out high-quality email newsletters in a short space of time and the potential to spread that out to a large group,” the Financial Times ’ Andrew Jack told the website.

Email Marketing 40

Email Marketing Marketing Tools Newsletter 40