Reid All About it

APRIL 12, 2024

Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. by Tony Rossell, Marketing General Inc.

Revenue 256

Revenue Strategy Price Newsletter 256

WBT Systems

AUGUST 29, 2017

No matter how hard you sell your online course or educational program, your prospect’s purchasing decision is most influenced by what others tell them or what they see others do—that’s the power of social proof. Your association can leverage the power of social proof when marketing your online learning programs.

Marketing 192

Marketing How To Course Discount 192

Association Analytics

FEBRUARY 20, 2024

Signing up for a membership is not something today’s professionals shy away from, so it’s critical for today’s associations to discover how to get in front of their target market and successfully communicate their value. Ask them to sign up for a new learning course? Will you send them additional content resources?

Strategy 169

Strategy Social Media Discount Newsletter 169

Reid All About it

JANUARY 29, 2021

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Pathways that lead directly to good first jobs rather than the current dense tangle of courses and programs faculty want to teach (or have always taught).”. Membership survey. Quick hits.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

Reid All About it

JULY 7, 2023

Self-paced online courses. Designing asynchronous (self-paced, on-demand) online courses is even tougher, but WBT Systems gives you a head start. They share 19 activities to build into your asynchronous courses that will make them more effective and enjoyable. Creating effective, engaging live instruction is challenging enough.

Tools 195

Tools Education Newsletter Chicago 195

Reid All About it

SEPTEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. –

LMS 256

LMS Revenue Arlington Education 256

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Newsletters. Learning business. Membership tiers. But do you?

Chicago 200

Chicago Newsletter Mooc Education 200

Association Analytics

SEPTEMBER 8, 2022

For example, are they opening newsletters, attending meetings, volunteering? Once you have this information, you can optimize your marketing efforts to get relevant messages to the right people at the right time. Use segmentation to make recommendations that help you get the best results from your marketing campaigns.

Revenue 169

Revenue Products Discount Class 169

Association Success

NOVEMBER 17, 2020

Unless your association adopts modern digital marketing tactics, you’ll risk being lost in the shuffle. . Craft an engaging email newsletter. Email marketing is one of the most engaging forms of content your association can publish. You don’t have to create all of your content from scratch to publish a great newsletter.

Content 148

Content Newsletter Sample Video 148

Reid All About it

JANUARY 28, 2022

If the registration numbers for your educational programs are disappointing, WBT Systems shares several reasons people don’t commit to online courses and conferences. As the manager of the Society of Human Resource Management’s traveling bookstore for over 20 years, he has intel on some of the most powerful business books on the market.

Newsletter 195

Newsletter Survey Team Software 195

Associations Now

SEPTEMBER 27, 2023

AI can also be leveraged to make the course development process nimbler, increasing speed to market and responsiveness to changing member needs. e-blasts, online newsletter and magazine stories, and photo essays), I want to boost my productivity and versatility by being able to produce more of the art elements of each piece myself.

Newsletter 105

Newsletter Project Content Education 105

Achieve

AUGUST 18, 2023

It’s no secret that effective marketing helps maximize the fundraising potential of your nonprofit’s events. For events that have a high fundraising potential to start, such as live auctions, being strategic in your marketing efforts can lead to significant revenue generation. Let’s get started!

Marketing 52

Marketing Video Social Media Revenue 52

Aaron Wolowiec

DECEMBER 16, 2014

But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. Fast forward 10 years, and I’m now a public relations professional who loves all things marketing.

Marketing 100

Marketing Social Media Content Report 100

GrowthZone

AUGUST 3, 2023

Award of Excellence Winners ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. Chambers of commerce play a critical role in driving success for their communities,” said ACCE President & CEO Sheree Anne Kelly.

Long Beach 148

Long Beach Iowa Video Utah 148

Reid All About it

MARCH 24, 2023

They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. Host: Mighty Citizen Speakers: Jarrett Way, Content and Digital Marketing Manager, and Mindy Avitia, Senior Events and Marketing Manager, Mighty Citizen Thu 3/30 at 2 p.m. –

Revenue 227

Revenue Chicago Leadership Education 227

Freestone

MARCH 7, 2024

Your continuing education program already likely offers several in-person and on-demand learning courses, annual conferences, and member events. Showcasing your professional development program is a great way to encourage interest in upcoming courses and certification programs.

How To 75

How To Course Tips Education 75

Associations Now

MARCH 12, 2024

The 2023 Association Email Benchmark Report , published last month by the technology firm Higher Logic, highlighted the virtues of sophisticated email marketing. Automated marketing campaign messages had higher open rates than individual emails—39 to 36 percent, according to the report. You can be a lot more segmented.

Report 59

Report United States Analysis Email Marketing 59

EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Choosing when your renewal efforts begin and end, how to frame your messaging, and what marketing channel you’ll use can make all the difference in your retention rates. The solution?

Member Engagement 130

Member Engagement Strategy Software Social Media 130

Membersuite

FEBRUARY 17, 2022

If you align member and market needs with your mission, you’ll discover plenty of overlap where you can offer revenue-generating solutions. You have a larger non-member market you can cultivate and tap into. You have a larger non-member market you can cultivate and tap into. Special membership tier or education subscription.

Revenue 135

Revenue Certificate eBook Education 135

Reid All About it

MARCH 17, 2023

With for-profit and higher ed competition growing, your association’s online courses must stand out in the crowd. But excellent content isn’t enough to gain market share. Newsletters. shares 15 ways to improve your newsletter content and delivery. Content is a commodity, says WBT Systems. But do you? More info/register.

Revenue 205

Revenue Certificate Committee Leadership 205

Association Analytics

MARCH 13, 2024

Next, you’ll want to decide how to weigh the various activities and products your association provides members access to , including but not limited to, courses, webinars, conferences, volunteer events, and more. Be mindful not to overweigh activities that have limited opportunities for participation (i.e.

Review 169

Review Member Engagement Process Examples 169

WBT Systems

SEPTEMBER 26, 2017

Technology continually creates new opportunities for your association’s educational programs, but it also lowers the barrier to entry for competitors to enter and disrupt your market. To stay top of mind (and top of market), you need to leverage your eLearning differentiator—your iconic advantage.

LMS 150

LMS Arlington Course Virginia 150

Association Success

DECEMBER 16, 2019

While we were nervous they might share the newsletter with non-members, we realized they could download the PDF and share it regardless, so why not embrace this potential marketing and give our members what they want? This turned a 4-click login process into a 1-click viewing process and made our members much happier.

Innovation 112

Innovation Newsletter LMS Course 112

Blue Sky eLearn

OCTOBER 11, 2017

Some companies offer turn-key online courses that you could buy or revenue share so you have something to offer initially. A course or a workshop? Use the same terminology across the board – in your LMS, on your website, on social media, and in the marketing messages. Have a marketing campaign in place and ready to go.

Tips 215

Tips LMS Mooc Social Media 215

WBT Systems

SEPTEMBER 12, 2017

Cannibalization is people’s biggest fear of the hybrid space,” says Jennifer Kush, PCMA’s director of experience marketing. “It Speakers either must be motivated to participate by marketing or “giving back” reasons, or they must be compensated for the additional time and effort. Send a post-conference newsletter to attendees.

Conference 210

Conference How To LMS Newsletter 210

Association Success

APRIL 24, 2020

In fact, I found myself wondering, “Is Carole Baskin actually a marketing genius?”. 40,000 print newsletter subscribers ( source ). Your marketing director didn’t. Of course, finding out requires you to give up your name and email address. Let’s start with a bit of background. million YouTube subscribers.

Strategy 100

Strategy Tampa San Diego Marketing 100

Reid All About it

MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Tue 5/9 at 12 p.m. 1 CAE credit. More info/register. 1 CAE credit. More info/register.

Chicago 205

Chicago Education Certificate Revenue 205

Reid All About it

JULY 30, 2021

Teri Carden—founder of ReviewMyAMS and AMS Fest—is bringing both groups together for a day of learning and sharing on September 23, plus some fun, of course, the night before. Why niche communities are the future of social media marketing—associations should have an advantage here. Actually, her events are always fun and enlightening.

Newsletter 195

Newsletter Certificate Technology Strategy 195

WBT Systems

JULY 31, 2018

According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Use content marketing to attract your target audience. AARP uses content marketing to connect to a different generation. The state of millennial membership.

millennials 150

millennials Resources North Carolina Certificate 150

Higher Logic

MAY 8, 2019

If you send out different kinds of emails (newsletters, event information, system communications about your technology etc.) Resource: Email Marketing vs. Marketing Automation [Explained]. The same is true of email marketing communications. Resource: Your Guide to Effective [Not Annoying] Marketing Personalization.

Tips 166

Tips Email Marketing Newsletter Communications 166

Association Success

APRIL 16, 2018

The answer to our question came in the form of a partnership with an event tech company called snöball, influencer marketing. You can even send personalized graphics for each speaker and each session, as well as for the sponsors, so that their marketing strategies are as individual as possible. We used this system, originally.

Tools 60

Tools Marketing Newsletter Project 60

WBT Systems

JUNE 5, 2018

Reviewing and revamping how you market. An EU citizen with a Gmail address who signs up for a newsletter or downloads a PDF. The people who use your LMS or subscribe to a newsletter have voluntarily entered a mutually beneficial relationship with you, that’s true, but relationships change. Developing new policies and practices.

Technology 160

Technology LMS System Review 160

WBT Systems

MAY 23, 2017

Taking online classes and courses. They’re more receptive to your marketing messages about educational programs, and will turn to you when they’re ready to invest in their education. Include micro-learning, or rewards such as digital badges , in the design of all online learning classes and courses. Ask members to take a pledge.

How To 210

How To LMS Tips Class 210

Virtual

SEPTEMBER 26, 2013

Take an integrated approach, and reframe the story for your newsletter, your blog, and other communication channels, which we’ll discuss below. Over the course of a year, these numbers add up, and they make a compelling case for membership renewal. The same news stories warrant repeat coverage on different channels and programs.

Press Release 100

Press Release Marketing Social Media New York 100

Higher Logic

DECEMBER 2, 2019

The nonprofit leverages its community to encourage course attendance and discussion, and uses the community as a virtual conduit to discuss the latest research and collaborate with each other on cases. Started in late 2017, the Daily Carnage Facebook group arose from a marketing agency’s (Carney) daily marking newsletter.

Examples 156

Examples Software Newsletter Review 156

WBT Systems

MARCH 14, 2017

For instance, TopClass LMS tracks purchases, time of purchases, learner progress through courses and certification programs, credit hours, test results, training history, and so much more. The final reason is marketing and communication with members. Can your LMS Simplify Management of Training Requirements and Certification?

LMS 215

LMS Learning Management System Certificate System 215

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195