Reid All About it

JANUARY 29, 2021

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Your voice—along with those of nearly 1,000 association leaders around the world—will help us all gain insights about what is working to recruit, engage and retain members during the pandemic.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

Fonteva

DECEMBER 19, 2019

Whether your association is made up of professionals in the same field or alumni who went to the same university, member engagement should always be one of your top priorities. Engagement secures your association’s relevance and fuels healthy member retention. Why is member engagement important?

Member Engagement 59

Member Engagement Strategy LMS Class 59

Association Analytics

SEPTEMBER 8, 2022

Start by tracking your members’ behaviors. For example, are they opening newsletters, attending meetings, volunteering? Can you see if members in certain job functions are buying the same or similar items? Use segmentation to make recommendations that help you get the best results from your marketing campaigns.

Revenue 169

Revenue Products Discount Class 169

Reid All About it

SEPTEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. –

LMS 256

LMS Revenue Arlington Education 256

Freestone

MARCH 7, 2024

Introduction Are you looking for strategies to boost member engagement in your professional development program? A Professional Development Day is an innovative way to keep members engaged with your learning program. You might consider scheduling an annual Professional Development Day!

How To 73

How To Course Tips Education 73

Reid All About it

JULY 7, 2023

Self-paced online courses. Creating effective, engaging live instruction is challenging enough. Designing asynchronous (self-paced, on-demand) online courses is even tougher, but WBT Systems gives you a head start. They share 19 activities to build into your asynchronous courses that will make them more effective and enjoyable.

Tools 195

Tools Education Newsletter Chicago 195

Reid All About it

JANUARY 28, 2022

If the registration numbers for your educational programs are disappointing, WBT Systems shares several reasons people don’t commit to online courses and conferences. As the manager of the Society of Human Resource Management’s traveling bookstore for over 20 years, he has intel on some of the most powerful business books on the market.

Newsletter 195

Newsletter Survey Team Software 195

Reid All About it

MARCH 17, 2023

With for-profit and higher ed competition growing, your association’s online courses must stand out in the crowd. But excellent content isn’t enough to gain market share. Learn what elements of engaging and effective online learning you must build into your live and on-demand programs. Newsletters. But do you?

Revenue 205

Revenue Certificate Committee Leadership 205

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. Impexium explains how your association and members could benefit from offering a tiered membership model. Newsletters. shares 15 ways to improve your newsletter content and delivery. Learning business. Membership tiers.

Chicago 200

Chicago Newsletter Mooc Education 200

Blue Sky eLearn

SEPTEMBER 12, 2018

While no membership programs actively neglect their engagement techniques, it can still be incredibly easy to forget about the foundation of your success: member engagement. Ambitious new goals or projects can sometimes overshadow the importance of continual engagement work. about your eLearning opportunities.

Content 173

Content Member Engagement Tools Strategy 173

Higher Logic

MAY 8, 2019

Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. The logic here being, if someone wants to be a member, then that person also wants to receive emails from the organization. The same is true of email marketing communications.

Tips 166

Tips Email Marketing Newsletter Communications 166

Reid All About it

MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Tue 5/9 at 12 p.m. 1 CAE credit. More info/register. 1 CAE credit. . – It promotes collaboration and teamwork. More info/register.

Chicago 205

Chicago Education Certificate Revenue 205

Reid All About it

JULY 30, 2021

Teri Carden—founder of ReviewMyAMS and AMS Fest—is bringing both groups together for a day of learning and sharing on September 23, plus some fun, of course, the night before. How the Healthcare Financial Management Association’s podcast engages members, supports DEI initiatives and attract sponsors while maintaining integrity.

Newsletter 195

Newsletter Certificate Technology Strategy 195

Membersuite

SEPTEMBER 10, 2022

You should reassess your existing membership model to see if it’s still meeting the needs and preferences of your market. It’s a good time to also expand membership to new market segments by offering something different. A trade association’s market has companies of different sizes, budgets, and membership goals. .

Price 135

Price Discount Marketing Newsletter 135

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Use content marketing to attract your target audience.

millennials 150

millennials Resources North Carolina Certificate 150

WBT Systems

MARCH 14, 2017

For instance, TopClass LMS tracks purchases, time of purchases, learner progress through courses and certification programs, credit hours, test results, training history, and so much more. The final reason is marketing and communication with members. Can your LMS Simplify Management of Training Requirements and Certification?

LMS 215

LMS Learning Management System Certificate System 215

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Higher Logic

MARCH 19, 2019

Say they want to advertise a certification program – you could target this ad only to those members who’ve indicated interest in this type of certification (which you know from their past data), and then show them the ad where they’re most likely to see it: Your website, automated emails, or online community. Of course not… or am I?

Revenue 191

Revenue Tips Massachusetts Newsletter 191

MemberClicks

APRIL 24, 2024

Successful organizations maintain their course in heading towards their goals, mission, and purpose. Transparency and Communications One of the most undervalued aspects of association management is the importance of consistent communication to keep members engaged and involved. Member Emails and Engagement Keep members involved.

Association Management 52

Association Management Tips Software Social Media 52

MemberClicks

APRIL 28, 2022

According to recent data , most young members (87%) said it was important to be part of an association, and more than half (51%) reported that being in an association is more important than it used to be. So, how do association marketers speak to young members and get them to lean in? Reevaluate your young members’ journey.

Tips 98

Tips millennials Newsletter Recruiting 98

Higher Logic

DECEMBER 2, 2019

City of Hope, a nonprofit providing training to medical professionals working in the field of cancer genetics, uses its community to engage its audience. Started in late 2017, the Daily Carnage Facebook group arose from a marketing agency’s (Carney) daily marking newsletter. Marketers want inspiration for new campaigns.

Examples 156

Examples Software Newsletter Review 156

Blue Sky eLearn

JANUARY 14, 2019

Without your members’ engagement, your organization wouldn’t be able to do what it needs to do. And unfortunately, members sometimes have to leave your organization. To make the most of this idea, determine where your potential members will be online. Promotions to members on each other’s websites.

Strategy 157

Strategy Social Media Discount Newsletter 157

Blue Sky eLearn

JANUARY 14, 2019

Without your members’ engagement, your organization wouldn’t be able to do what it needs to do. And unfortunately, members sometimes have to leave your organization. To make the most of this idea, determine where your potential members will be online. Promotions to members on each other’s websites.

Strategy 150

Strategy Social Media Discount Newsletter 150

Nimble AMS

NOVEMBER 25, 2022

For instance, having many more members than subscribers to publications shows a need for boosting marketing or changing the content of your newsletters, magazines and other subscription-based pieces.

Software 127

Software Association Management Proposal Committee 127

Higher Logic

APRIL 25, 2019

[Case Study] : Massachusetts Society of CPA’s Online Community is Members’ #1 Benefit. Publish an event blog or newsletter. Being notified with relevant, timely information in the form of a mobile-friendly blog or newsletter can help drive engagement and build stronger connections for future conferences and events.

Massachusetts 226

Massachusetts Newsletter Social Media Conference 226

Associations Now

NOVEMBER 12, 2019

Either everyone renews on the same date each year, or individual members renew on their join-date anniversary. In the 2019 Membership Marketing Benchmarking Report from Marketing General Incorporated, about half of associations surveyed (48 percent) said they operate on calendar renewals. You still want to remain in contact.

Discount 100

Discount Newsletter Software Survey 100

Reid All About it

JUNE 16, 2023

Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. Thanks to subscribing to god-knows-how-many newsletters, my inbox is full of AI articles. Get a crash course on how AI functions and practical tips for integrating AI into your government affairs work.

Project 195

Project Tools Revenue Metro 195

GlowGlobally

JANUARY 31, 2014

Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets? Does Member Value Translate the Same Globally? Have you ever wondered how your association’s brand is perceived specifically by the international community?

Member Engagement 60

Member Engagement Products America Marketing 60

Associations Now

MAY 10, 2019

A lot of thought is often put into external communications, such as marketing materials and member engagement. When it comes to internal comms, strategies, of course, vary greatly. The employee newsletter of yore may be a fully digital product rather than one that’s printed out and left on desks.

Communications 87

Communications Strategy Software Newsletter 87

Protech

JUNE 13, 2023

For example, a small association in its first year of operating might just use a few simple spreadsheets and documents to track member engagement and plan meetings. This type of software is more broadly used than an AMS, and it is employed by businesses, nonprofit organizations, and, of course, associations.

Software 52

Software Learning Management System Tools Association Management 52

Reid All About it

APRIL 12, 2019

MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Here’s a little piece I did on microvolunteering —one of my longtime soapbox topics—for my state association’s newsletter. Tom Whatley, Content Marketing Institute ). Wed 4/17 at 2 p.m. 1 CAE credit.

LMS 276

LMS Pennsylvania Innovation Education 276

Reid All About it

MARCH 19, 2021

Two proven tips to increase your newsletter’s open and click rates. Tune in and learn about what virtual event platform options are in the market and why one may be a better fit than another for you. More info/register (fee for MPI non-members). Presenters: Kara Campuzano, Founder & CEO, KC Creative Marketing.

LMS 370

LMS Nashville Strategy Video 370

Protech

JUNE 11, 2020

An association’s mission is to serve members, and right now, your members might be experiencing the need for new employment. . In our recent webinar with Web Scribble ’s Marketing Director Dawn DiLorenzo, she shared a jaw-dropping fact: Indeed’s data has revealed a 35% drop in its 7-day average of job postings year-over-year.

Revenue 83

Revenue Tips Social Media Communications 83

Reid All About it

JUNE 5, 2020

Then I lose myself reading articles on Twitter or in newsletters, and, one of my favorite activities, compiling a list of more things to read. Will they have online courses instead? For years, I’ve read about chervil but never saw it in any market. Hear about some major considerations for online engagement. She’s right.

Innovation 273

Innovation Conference FAQ Industry 273

Fonteva

SEPTEMBER 2, 2021

To ease the search, we’ve compiled a list of the best software on the market based on a balance of usability, visual appeal, overall functionality, and integration capabilities. Fonteva CMS Hub MemberSpace YourMembership MemberPress WildApricot SubHub Memberful Membership Works Kajabi Podia. Member communities and networking.

Software 52

Software System Tools Membership Management 52

Reid All About it

FEBRUARY 16, 2024

by Daniel Zagales, Datanami More workers want to change jobs, but the market is getting tougher. | by Anne Marie Chaker, Wall Street Journal <Gift link—and by the way, have you adapted your marketing and programming strategies to this different job market?> This is not an assistive technology convention. 1 CAE credit.

Case Study 266

Case Study Newsletter Strategy Revenue 266