Reid All About it

JUNE 23, 2023

Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. Host: Fonteva Speakers: Michelle Brien, Vice President, Marketing, Matchbox Virtual Media Arianna Rehak, CEO, Matchbox Virtual Media Wed 6/28 at 1 p.m. – Event apps. 1 CAE credit. More info/register. 1 CAE credit.

Metro 195

Metro Strategy Technology Marketing 195

Associations Now

DECEMBER 20, 2016

Being in the middle affords a lot of power to the companies, services, and functions that associations work with and use on a regular basis, be they social networks like Facebook , AMS providers, email marketing tools , or simple automation tricks. But it only angered its users, forcing a mea culpa and a course reversal from the company. “By

Technology 40

Technology Software Course Email Marketing 40

GrowthZone

DECEMBER 18, 2018

This article has been updated since it’s original publication in 2017. A critical component to marketing your organization’s program should be a letter/proposal template that can be used by potential attendees to pitch the idea to their boss/board, etc. Get the Guide: Successful Association Event Planning.

Conference 94

Conference How To Proposal Cost 94

Associations Now

JUNE 11, 2019

To reach new audiences, the American Chemical Society targeted “micro-influencers” at the South by Southwest conference, creating a ripple effect that fueled a membership marketing campaign. Zimmerman (@dmz) March 15, 2017. But not all influencers are defined by their star power or follower counts. Chemistry swag. — Daniel M.

Austin 96

Austin Texas Social Media Video 96

Blue Sky eLearn

MARCH 20, 2017

If you’ve encountered references to the 2017 Deloitte Global Human Capital Trends report, you might think it is. Corporate training represents a large portion of the workforce continuing education market. Market-Facing LMS Solutions are Disrupting the Corporate Market. Yes and No. What they want, we’ve got.

LMS 136

LMS System Technology Content 136

Reid All About it

OCTOBER 21, 2016

Tagoras , a consulting and education firm specializing in the market for lifelong learning, invites you to participate in a survey that will help our community better understand how membership organizations use or don’t use social technologies to deliver learning. Check out the course description if you’re interested in joining them.

Survey 150

Survey Louisville DC Maryland 150

Higher Logic

DECEMBER 2, 2019

The nonprofit leverages its community to encourage course attendance and discussion, and uses the community as a virtual conduit to discuss the latest research and collaborate with each other on cases. Started in late 2017, the Daily Carnage Facebook group arose from a marketing agency’s (Carney) daily marking newsletter.

Examples 156

Examples Software Newsletter Review 156

Reid All About it

JANUARY 20, 2017

Inquiring minds want to know: where’s association management software heading in 2017? Organizer: Peggy Hoffman, CAE, president, Mariner Management & Marketing. Learn more about xAPI and how it will change the way instructional designers change the way they use and analyze data from learners and courses. 1 CAE credit.

LMS 150

LMS Arlington Content Review 150

WBT Systems

APRIL 25, 2017

million open jobs in this country and only 98,000 were added in March 2017. and international institutions of higher education, corporations serving the higher education information technology market, and other related associations and organizations. What is the “Skills Gap” Problem? According to the U.S. Membership is open to U.S.

LMS 252

LMS Certificate Library Education 252

Reid All About it

DECEMBER 22, 2017

Since it’s the season to be merry, here are 99 reasons why 2017 was, in fact, a good year. Discover how you can showcase your association’s successful membership, marketing and communications campaigns by submitting an application for ASAE’s annual Gold Circle Awards. – Structured Content- A Marketer’s Secret Weapon.

Nashville 153

Nashville Chicago DC Maine 153

Reid All About it

JANUARY 20, 2017

Inquiring minds want to know: where’s association management software heading in 2017? Organizer: Peggy Hoffman, CAE, president, Mariner Management & Marketing. Learn more about xAPI and how it will change the way instructional designers change the way they use and analyze data from learners and courses. 1 CAE credit.

LMS 150

LMS Software Arlington Cost 150

Reid All About it

JANUARY 26, 2018

WBT Systems explains what to do if one of your online courses fails , how to identify the problem and what to do about it. Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. Make Your Marketing Technology Resolutions for 2018. Keep learning! 1 CAE credit.

DC 225

DC Washington millennials Chicago 225

Forj

DECEMBER 29, 2017

We use our knowledge of practical use cases to put the media and marketing hype in perspective. Value-based accreditation: Continuing with the CE credit economy, we note that many CE providers are concerned with competition in the market, which we can describe in economic terms as deflation of the price of CE credit.

elearning predictions 150

elearning predictions Mooc LMS Price 150

Reid All About it

SEPTEMBER 1, 2017

You may want to find out after reading this interesting report from Billhighway about hundreds of calls they made to associations for a market research project. WBT Systems explains how your association can use the power of social proof to market your online learning programs. Webinar Benchmarks Report 2017. Do you really know?

Content 150

Content Software Project Marketing 150

Associations Now

JANUARY 9, 2020

For example, a North American market research study published late last year found that 35 percent of millennial guests are looking for more vegetarian options on menus. And the International Food Information Council’s 2019 Food and Health Survey found an increased interest in plant-based diets.

Conference 105

Conference Virginia millennials Washington 105

Reid All About it

JUNE 23, 2017

If any of you have taken a CAE cram course and then not passed, I think I know why—your learning wasn’t spaced. Presenter: Anna Toon, learning product marketing manager, Abila. How to Build an Engagement Driven Demand Generation Strategy in 2017. Host: American Marketing Association. Host: American Marketing Association.

DC 153

DC Content Education Software 153

Associations Now

MAY 13, 2019

As I wrote in 2017, two-factor authentication, a popular tool for adding an extra layer of security to the password, was becoming less attractive as the telephone number itself became a potential security weakness. Of course, even with all the recent progress, the change won’t happen overnight.

Certificate 88

Certificate Tools Course Marketing 88

Associations Now

OCTOBER 11, 2018

Of course you want your expo hall to be designed in a way that’s easy to navigate for attendees and that draws traffic for exhibitors. In 2017, when it launched Creativation , AFCI also reimagined its tradeshow as a vibrant city —the capital of the creative arts industry—where professionals go to gain knowledge.

Conference 101

Conference Education Industry Course 101

Reid All About it

FEBRUARY 8, 2019

billion robocalls last year, up 46 percent from 2017. Eliminate the Mystery of Online Course Design. Explore factors that impact an online course development budget. Participate in a course foundations exercise that you can bring this activity back to your team. They come in waves for me, so obnoxious. Meredith K.

Washington 99

Washington DC Charlotte Project 99

Associations Now

JULY 6, 2017

Social media is a vital part of any marketing mix, but its value to event marketing has never been greater. Making sure you have a robust social media marketing plan to pair with your event can boost the impact of your meeting even more. Inc) July 6, 2017. Also: The newest trend in executive coaching. — Inc. (@Inc)

Social Media 66

Social Media Course Report Marketing 66

Associations Now

JULY 24, 2017

Airbnb is leading the way in the private accommodation rental market, but online intermediaries like Priceline and Expedia are looking to catch up. WSJ reports that while the private accommodation market is only one-fifth the size of the U.S. — Association Adviser (@AssocAdviser) July 24, 2017.

New York 53

New York Discount millennials Survey 53

Associations Now

JULY 12, 2017

Encourage your members to hang out with other members when they dive into your online courses. Does your association provide massive open online courses (MOOCs) or virtual continuing education courses to members? But Lifehacker notes that online courses can be turned into group activity.

Mooc 45

Mooc Course Class Social Media 45

Reid All About it

JUNE 16, 2017

WBT Systems shares 12 ways to add extra value to your online courses. Get the lowdown on the voice-enabled speaker market in this post from eMarketer. Presenters: Kimberly Scott, MBA, CMP, HMCC, senior regional marketing manager, Illumina, Inc. Kevin Yanushefski, product marketing manager, Cvent. More info/register.

Raleigh 186

Raleigh DC Washington Social Media 186

Reid All About it

JANUARY 5, 2018

Golden Hill: A Novel of Old New York by Francis Spufford was on lots of best-of-2017 lists, the adventures of a mysterious young man in mid-eighteenth century Manhattan, thirty years before the American Revolution. Anna Toon, product marketing manager for careers & education, Community Brands. Host: American Marketing Association.

Nashville 150

Nashville eBook DC Chicago 150

Associations Now

JUNE 16, 2017

In a crowded educational market, associations need to go the extra mile to stand out. As the adult education market continues to grow, associations need to make sure their learning offerings are more valuable than ever. Start with adding pre-course resources. — Entrepreneur (@Entrepreneur) June 16, 2017.

Education 45

Education Class Course Discount 45

Reid All About it

JULY 28, 2017

Learn about various aspects of obtaining the CAE, including: what is a CAE, benefits of a CAE, application process, eligibility requirements, obtaining and tracking CAE hours, preparing for the exam, what’s on the exam, Association Forum study course, CAE expenses, and CAE scholarships. Duration: 1 hour. Thu 8/3 at 2 p.m. 1 CAE credit.

Chicago 150

Chicago Washington DC Social Media 150

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Associations Now

JULY 19, 2019

Of course, Microsoft’s ownership of that competitor probably gave it a leg up in the market. Slack is no small potato itself—the company had a successful launch on the stock market last month (using a direct listing rather than a more common initial public offering), though its stock has declined in recent days.

Team 58

Team New York Tools Maine 58

Association Success

MAY 15, 2018

We received a favorable response, which continues to be the pattern since our original set of 70+ courses were launched in November 2017. Taking steps into the future, we seek to expand upon our current offering, make the courses mobile responsive, and weave in other creative elements.

Case Study 62

Case Study Video Course Education 62

Associations Now

SEPTEMBER 21, 2017

“Association Learning + Technology 2017,” a new report from Tagoras sponsored by Community Brands, makes the case that many associations have yet to work emerging kinds of learning into their offerings—though many are looking into it. But what about all the other online education options out there?

Technology 84

Technology Report Mooc Learning Management System 84

Association Success

SEPTEMBER 29, 2017

This is, of course, good. Since many companies are looking for new and innovative marketing strategies, your corporate partnership program should be expanding with new opportunities for these companies … and more partnership revenue for your association. This helps us understand what they should expect in return).

DC 85

DC Survey Revenue Review 85

Associations Now

AUGUST 22, 2017

“As these refugees became more involved with the nonprofit’s mission, they developed other initiatives—such as preserving Somali culture through events and courses—to address new challenges,” writes Kayla Matthews. — Event Manager Blog (@EventMB) August 22, 2017. What Opportunities Will AR Devices Bring To Events?

New York City 60

New York City New York Social Media Recruiting 60

Membership Marketing

MARCH 16, 2018

One of the most important numbers to get right in membership marketing is the proper calculation of an association’s renewal rate. Let’s say you had 10,000 members on March 1, 2017. But of the current 10,000 members, 2,500 were added as new members over the course of the year. Let me explain. Here is an example.

How To 40

How To Report System Examples 40

Association Adviser

DECEMBER 11, 2018

Every association is different, of course, and one way of communicating might work well for one association but not another. Here are the top 10 individual communication channels from our 2018 survey: There’s not much change in the top five from 2017’s list. However, our survey finds plenty of commonalities among our respondents.

Communications 63

Communications Social Media Newsletter Survey 63

Association Adviser

MAY 15, 2017

If your association has been thinking of adding or expanding advertising opportunities in your member communications but you don’t know where to start, check out the marketing and communications-related forums on ASAE’s Collaborate community. Read further about MPINCC’s event emergency plans in Kinsey’s May 2017 Corner Office profile.

Revenue 61

Revenue Press Release Newsletter Directory 61

Beth Kanter

JANUARY 4, 2017

For 2017, we be launching an online site that includes the content and facilitator guides so that any nonprofit or trainer can provide leadership development for emerging nonprofit leaders. I also continued my position as Adjunct Professor teaching a graduate course at Middlebury College/Monterrey Institute for International Education.

San Jose 58

San Jose Kansas City San Francisco North Carolina 58

Leading Learning

DECEMBER 3, 2023

In 2017, The Economist declared lifelong learning an “economic imperative,” and it has hardly been the only publication in mainstream and business presses to insist on the importance of learning in a world where the scale, scope, and speed of change seem much higher than ever before. How Big Is the Adult Lifelong Learning Market?

Marketing 52

Marketing Mooc Course Education 52