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The Ideal vs. the Reality of Content Marketing in 2017

Associations Now

Many organizations are diversifying their marketing strategies beyond email, but they have much progress to make to maximize the tools they use, according to a new report from the Content Marketing Institute. Digital strategy diversification has long been a sore spot for content marketers, who have a tendency to stick with what works.

Content 84
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Employee Onboarding Strategy: Why You Should Think Digitally

Associations Now

The concept of digital onboarding, which involves using technology to both recruit and bring a worker onboard, has gained attention in areas such as retail, where the approach can help save time and build a more efficient workflow. Tools and Strategies. Simply, it’s a mixture of disciplines and technology. Why It Matters.

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Association Brain Food: 6.23.23

Reid All About it

They describe how technology can help your association do this by strengthening your organization’s culture. As Sheri Jacobs and Lisa Boylan say, AI policies “serve as essential guardrails, guiding associations on how to manage and harness the power of AI technology effectively.” AI usage policy. Marketing benchmarks. 1 CAE credit.

Metro 195
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Associations: Solving the Skills Gap with Digital Credentials

WBT Systems

million open jobs in this country and only 98,000 were added in March 2017. But because they were printed paper documents, they were typically hidden from the world — tucked away in file drawers or framed on office walls. What is the “Skills Gap” Problem? According to the U.S. Department of Labor, in December 2016 there were 5.6

LMS 253
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Association Brain Food Weekly: 11.10.17

Reid All About it

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

DC 150
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Daily Buzz: Don’t Let Email Get the Best of You

Associations Now

In 2017, 269 billion consumer emails were sent and received each day—a number that is projected to jump to 319.6 billion over the next three years, according to The Radicati Group , a technology research firm. “We Inaction can be the biggest detriment to an association’s marketing strategy. The short answer: no.

Project 79
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Friday Buzz: Boost Your Webinar Views

Associations Now

Don’t let small marketing strategy blunders negatively affect the performance of your webinars. Make sure all of your hard works pays off and get as many eyes on your videos as possible by optimizing your marketing strategy. — CommPartners (@CommPart) June 2, 2017. Other Links of Note.