Higher Logic
JUNE 20, 2017
It’s hard to succeed without strategy. Anyone in the trenches probably knows this already, but the results of the SOCM found that 94 percent of mature communities have an approved strategy. The most successful communities rely on a strong strategy to guide decision-making and initiatives. Not behave?
Associations Now
AUGUST 25, 2017
Many organizations are diversifying their marketing strategies beyond email, but they have much progress to make to maximize the tools they use, according to a new report from the Content Marketing Institute. Digital strategy diversification has long been a sore spot for content marketers, who have a tendency to stick with what works.
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Associations Now
FEBRUARY 6, 2020
“For example, if hiring managers can rapidly sign off on dozens of new hires with just a few clicks, your approval process instantly drops from several weeks to mere hours,” writes Craig Peasley, the director for marketing at Adobe Document Cloud, in an article for Digital Commerce 360. Tools and Strategies. Why It Matters.
Reid All About it
JUNE 23, 2023
The resulting benchmark report shares key trends, benchmarks within six marketing categories (research/analytics, branding/strategy, marketing/SEO, UX design/content, technology and team dynamics)—with breakout benchmarks for associations, and recommendations for increasing your association’s marketing effectiveness. 1 CMP credit.
WBT Systems
APRIL 25, 2017
million open jobs in this country and only 98,000 were added in March 2017. But because they were printed paper documents, they were typically hidden from the world — tucked away in file drawers or framed on office walls. How To Design a Digital Badge Strategy. Key elements of a viable badge-based learning strategy.
Reid All About it
NOVEMBER 10, 2017
If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.
.orgSource
OCTOBER 1, 2023
IBM, makers of the chatbot Watson, describes the strategy like this: “Conversational marketing is a form of interactive marketing that engages consumers in dialogue-driven, personalized experiences at a one-to-one level, enabling brands to listen and gain unique customer insights while also providing value to the user.”
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