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The Ideal vs. the Reality of Content Marketing in 2017

Associations Now

CMI’s 2017 Content Management & Strategy Survey [PDF] found that email is the most common technology used to manage content marketing efforts (76 percent of respondents rely on email), with content management systems (57 percent) not far behind. But technology isn’t the only issue facing many marketers.

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Association Brain Food: 6.23.23

Reid All About it

They describe how technology can help your association do this by strengthening your organization’s culture. As Sheri Jacobs and Lisa Boylan say, AI policies “serve as essential guardrails, guiding associations on how to manage and harness the power of AI technology effectively.” AI usage policy. Marketing benchmarks. 1 CAE credit.

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Associations: Solving the Skills Gap with Digital Credentials

WBT Systems

million open jobs in this country and only 98,000 were added in March 2017. But because they were printed paper documents, they were typically hidden from the world — tucked away in file drawers or framed on office walls. What is the “Skills Gap” Problem? According to the U.S. Department of Labor, in December 2016 there were 5.6

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Association Brain Food Weekly: 11.10.17

Reid All About it

This research will: Document which associations are developing and implementing content strategies. Rather than robots thwarting personal interactions, AI technologies could prove integral to keeping our interactions with members valuable and relevant.”. As 2017 draws to a close, let’s share what went right this year.

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Employee Onboarding Strategy: Why You Should Think Digitally

Associations Now

The concept of digital onboarding, which involves using technology to both recruit and bring a worker onboard, has gained attention in areas such as retail, where the approach can help save time and build a more efficient workflow. Simply, it’s a mixture of disciplines and technology. Why It Matters. Tools and Strategies.

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Anticipating Trends Across Industries: A Case Study

Association Success

In 2017 more than 150 golf courses closed within a year. But the industry was in the midst of change, with the rise of online technologies like eBay, and auction professionals were, like many people, often afraid of change. As we drew closer to 2020, we discussed creating an updated document of strategic plans.

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Daily Buzz: How to Make Remote Workforces Work

Associations Now

million in revenue in 2017. The team, which is spread across 45 countries, uses video technology and messaging communications to stay connected. GitLab, a software company, has 350 employees who all work remotely. The organization made $10.5 Here’s how they did it. Also: how longtime members can increase the value of your association.

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